Tagged: PR insights

Although it’s been a difficult couple of years, throughout the global pandemic, the world witnessed a lot of resilience and compassion. The public relations industry has also dealt with a lot of change, and...

It’s not always easy for companies to generate any sort of media coverage with their public relations campaigns because of the sheer number of stories that journalists need to cover and tend to come...

Companies that want to target audiences and customers to choose them over their market competitors need to invest in a strong public relations campaign. However, it’s important for companies to invest in public relations...

People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...

Companies that want to improve their PR efforts can learn a great deal from some of the most successful promotional efforts from popular brands all over the world. Mattel The popular actress Rose Ayling...

Companies that invest in public relations campaigns can have a much easier time reaching the goals of those campaigns if they’re able to make their campaigns as effective as possible. However, that’s not always...

Getting negative customer feedback can be a blessing in disguise for many companies. Even though no one wants to receive negative reviews, companies can’t improve their efforts without it. That’s because, for every single...

One of the key elements of successful companies is managing customer reviews in the digital era. With the help of feedback, companies can develop an improved sales funnel and buying journey, and that’s true...