Tag
insights
Insights & Strategy
Who Was the First Social Media Influencer?
Who was the first social media influencer? The shortlist is short \u2014 Julia Allison, Perez Hilton, iJustine, Michelle Phan, Chiara Ferragni. But the real question is who shapes decisions today.
Insights & Strategy
Making a Difference Through Purpose
For some attendees, it was the first step toward incorporating social responsibility into their company culture.
Public Relations
Digital vs. Traditional PR
When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR?.
Insights & Strategy
Organic Search in 2026: When Organic Means Retrieved, Not Just Ranked
"Organic" used to mean appearing in search results without paying for placement. In 2026, organic means being cited by the AI engines without paying for placement. The 2019 SEO fundamentals held up. They are no longer sufficient. The Generative Engine Optimization layer sits on top.
Insights & Strategy
Carol Cone's Purpose Principles — What Businesses Should Take From Them
Carol Cone built a career around purpose. Her principles — authenticity, employee buy-in, leadership behavior — are the ones brands still get wrong.
Careers
Public Relations Salary Ranges
Public relations salary bands for 2026 by U.S. city, sector, and agency size. Washington, D.C., New York, San Francisco at the top. Crisis, financial communications, and GEO carry the highest sector premiums. In-house vs. agency deltas at every level, plus bonus and equity patterns from Account Executive to Chief Communications Officer.
Insights & Strategy
Confidence is Key When it Comes to Female Leaders
The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one.
Insights & Strategy
Congrats on the Promotion!
Okay, celebrating is over and it's your first day on the job as the new marketing director.
Corporate Communications
Who Runs Business Now
Executive leadership in 2026 looks nothing like the textbook version. Huang, Nadella, Su, Niccol, Gerstner, Mulally, Culp — the case studies that define the discipline.