Insights & Strategy
Developing Immunity to Cancel Culture
There is nothing fair and equitable about the so-called "cancel culture." Let's get that out of the way right from the start.
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insights
Insights & Strategy
Career Advancement and the Pandemic
"If 2020 was a career, it would look like a gaping hole," said leadership author and keynote speaker Julie Winkle Giulioni this September.
Insights & Strategy
Survey Research: How Companies Use Data to Shape Public Opinion, Earn Media Coverage, and Understand Customers
Done well, consumer surveys can arm brands with real and actionable insights into what they need and want.
Insights & Strategy
“What Helps People Helps Business”
Many people who turned to digital media to search and shop during the pandemic expect to continue doing so when it's over.
Insights & Strategy
Who Are Some Great Communicators?
We asked our audience who they thought are the best communicators, and here's what we got.
Editorial
PR Firms for Authors: Book Launches, Publicity and More
Do you need a PR firm or publicist for a book you've written?
Insights & Strategy
Ronald Reagan & Steve Jobs: Great Communicators!
We asked communications professionals who are some great communicators, and we got some amazing responses.
Insights & Strategy
How Toyota Runs Meta
Toyota runs two Meta strategies — Facebook for the older buyer pool (Camry, Highlander, Sienna, Land Cruiser), Instagram for Gen Z (Corolla, GR Corolla, Prius). The T2 multicultural framework, the 1,200-dealership network, Advantage+, CAPI, and Meta AI inside Facebook.
Insights & Strategy
“That’s when I fell for… the leader of the pack”
Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists.