Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.
This year’s edition of the How to Conference, the one day, know it all event organized by PR news, will take place on December 1st at the National Press Club in Washington DC. Industry thought leaders will discuss key PR topics such as media relations, measurement, social media, crisis management, product development, branding, CSR, media training and stakeholder engagement.
Internet memes tend to spread fast via the Internet, delivering messages quickly and effectively and having a huge impact on millions of people. Consider the hype and numerous online magazine and blog posts around Susan Boyle or Lonelygirl15 to understand what a powerful PR tool they can become if used properly.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
Crowdsourcing was defined in 2006 by Wired’s Jeff Howe. The “Rise of Crowdsourcing” has given way to an interesting state of affairs where business utilization of the cloud is concerned. In point of fact, the crowd is so vastly utilized now many do not even classify engagement as crowdsourcing – but it is.
“Leading Under Pressure: From Surviving to Thriving Before, During and After a Crisis”, the new book by Erika Hayes James and Lynn Perry Wooten, analyzes recent major PR crises such as the BP oil spill, the Toyota and Tylenol recalls, or the collapse of the banking industry, to better explain how to properly manage and lead a company through a crisis situation.
Good news power the PR industry as new report released by Veronis Suhler Stevenson forecasts that by 2014 PR spending in the US will reach 4.4 billion US dollars, up from this year’s estimate of 3.4 billion, and following a rebound from 2009 lower amounts spent on public relations.
More than £400,000 was spent by the Welsh Assembly Government on external public relations firms in a year. Was it money well spent, or was it a waste?
An interview with activist against children obesity Michelle Obama will be featured this September in US Ladies’ Home Journal. We learn that Michelle Obama doesn’t like beets, that she wakes up at 4:30 am to hit the gym, and that she likes vegetable cleanses… or does she?
NewsBasis is a recently launched platform allowing journalists to better interact with their sources, companies, PR agencies, non profits and independent consultants or academics.
