Violence and humiliation, sexual degradation and interracial relationships make the core of many fashion ads. What is the message, what market are these companies trying to target?
Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business’ new found logic around expenditures reveals interesting potential, as well as a necessary shift.
Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from Reuters and Nielsen may even suggest some numbers suggleing on an International scale. At the very least, inconsistent reporting is not what people need in these troubled times.
Marketing terminology for new age innovation has become as hyped laden as any cheesy ad campaign ever created. What are the effects of terminology on developments in the short and long term. How should you describe your technology? Here are some terms you should never use when describing your development to anyone, followed by some suggestions and reasoning.
Is it kosher to use sex to promote breast cancer awareness? The recent video with Aliya-Jasmine Sovan has been causing some serious controversy. Some people think anything goes, others find it terribly offensive, but it has certainly got everyone talking!
Why is breast cancer less important than a celebrity drug overdose? Could it be that we’re too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.
Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.
How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?
