Reinvention Turns Panera Into a Fast Casual Phenom
Remember when Panera was just the place you and your friends got together for a latte? Where you could kill a couple hours working on a laptop and sipping hazelnut coffee? Well, those things...
Tagged: strategy
Ruger Hoping DEM Win Brings Sales Surge
There’s no doubt about it, gun manufacturers like Republicans. More GOPers join the NRA, more GOPers buy guns and more consider themselves responsible gun owners, experienced target shooters and serious collectors. It’s as solid...
They’re here – Facebook Added the New “Reactions” for Global Use
Several months ago Facebook teased us with the possibilities of new “reactions,” otherwise known as expanded emoticons. To be honest, you could easily download emoticons for use with a couple hundred options for easy...
Burson-Marsteller Hired as AOR for Chipotle to go forward After E. coli Crisis
Chipotle had worked with Edelman, but severed the ties in October due to a large chunk of business Edelman signed that was in conflict with Chipotle from their perspective. Now they have signed B-M...
Advertising on Instagram & Four Awesome Brands on Instagram — And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand. While the platform is associated with smartphone-wielding teens and twentysomethings, the Pew Research Center found that...
Fixing the News Problem in Canada
Getting hold of US-based news in America is just a click away. Unfortunately for countries like Canada looking to grow their own local news base, it’s just as easy for their citizens as well....
Walmart Raises Finally Happening
Well, it finally happened. By the time you read this, more than 1.2 million Walmart employees will have received a raise as the company boosts its minimum wage from $9 to $10 per hour....
How Healthcare PR Should Use Social Media
Social media is the darling of all business these days, but when it comes to healthcare, there are a few immediate concerns. Because social media is inherently communal, privacy concerns play a huge role...
For Nations or Firms, Economic Sinkholes Need Not Be The End
When fundamental flaws in business practice or economic philosophy swells into a major crisis, most media attention is focused on finding out how and why things went wrong, and considering who to punish. The...
Food Processing Companies and The PR Companies that Represent Them
Three food processing companies competing on a global scale are Del Monte, Green Giant, and Birds Eye Foods. Each vies for the best branding of canned and frozen foods going forward in the 21st century....
