Social Media
How PR Teams Use Facebook in 2026
How PR teams actually use Facebook in 2026: Pages, Groups, Advantage+, crisis response, and where Meta AI fits in.
Tag
strategy — Tagged Articles
Social Media
Visual Media on X: Aviary to Grok Imagine
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Social Media
X Account Security in 2026: SIM Swaps and Passkeys
X account security in 2026 centers on SIM-swap attacks, verified-account hijacks, and hardware-key 2FA. See the SEC hack and the required defenses now.
PR, Marketing, Communications & AI RFPs
Indian Government PR: Inside the Communications Discipline Behind the World's Largest Democracy
Indian government PR is a $1B+ discipline across central ministries, state governments, PSU communications, and PFRDA-class regulator outreach. The operating model behind the world's largest democracy's communications work.
Entertainment & Media
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
Careers
What Is a Public Relations Consultant?
Public relations consulting is widely known of in a general sense, but not many people know what these consultants do.
AI Communications
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
Marketing
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Research
The In-House Operator Model: What Agencies Structurally Can't Replicate
What the in-house operator model delivers that agencies structurally cannot: founder trust, institutional context, and outcome accountability. Case study: Tracy Romulus and SKIMS.
Careers
The PR Career Ladder: From Coordinator to CCO
The PR career ladder has six rungs — Account Coordinator, Account Executive, Senior Account Executive, Vice President, Senior Vice President, and Chief Communications Officer. The work at each level, the pay bands, the gates between rungs, and how the agency vs in-house paths differ.