AdTech & MarTech
AdTech PR — Privacy, Programmatic, and Marketing Technology Strategy
Communications for the platforms running the ad economy in transition.
Tag
privacy
Marketing
MMM Is Back — Here's the Communications Story No One Is Telling
Marketing Mix Modeling (MMM) is experiencing a resurgence, becoming the fastest-growing measurement category in marketing. However, despite its growth and strong buyer demand, many vendors are not publicly acknowledging or claiming this trend. This creates a significant narrative gap in the industry.
Insights & Strategy
AI, Privacy, and the Personal Touch in PR
Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.
Insights & Strategy
Protecting User Information and Data Collection
Google is being sued by the attorneys general of three different states, as well as by the District of Columbia.
Marketing
Privacy and Authenticity Matter
They matter because consumer attitudes have been evolving in large part because of the pandemic.
Corporate Communications
Privacy Battles Reshaping Business
GDPR turned 8. €5.6B in cumulative fines. Meta €2.5B. Amazon €746M. TikTok €530M. Privacy is no longer a compliance discipline — it's a brand-trust battleground that reshapes how brands collect, store, use, and surface customer data.
Crisis Communications
The Facebook Privacy Story
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.