AdTech & MarTech
AdTech PR — Privacy, Programmatic, and Marketing Technology Strategy
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
Tag
privacy
Marketing
MMM Is Back — Here's the Communications Story No One Is Telling
Marketing Mix Modeling (MMM) is experiencing a resurgence, becoming the fastest-growing measurement category in marketing. However, despite its growth and strong buyer demand, many vendors are not publicly acknowledging or claiming this trend. This creates a significant narrative gap in the industry.
PR, AI & Communications News
Protecting User Information and Data Collection
Google is being sued by the attorneys general of three different states, as well as by the District of Columbia.
Marketing
Privacy and Authenticity Matter
They matter because consumer attitudes have been evolving in large part because of the pandemic.
Corporate Communications
Privacy Battles Reshaping Business
GDPR turned 8. €5.6B in cumulative fines. Meta €2.5B. Amazon €746M. TikTok €530M. Privacy is no longer a compliance discipline — it's a brand-trust battleground that reshapes how brands collect, store, use, and surface customer data.
Crisis Communications
The Facebook Privacy Story
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
Social Media
Google Buzz and the 14-Year Pattern: Why Google Cannot Build Consumer Social
Google Buzz launched Feb 9, 2010, shut down Oct 2011. Google+ followed and died in 2019. The pattern across Buzz, Wave, Plus, and the post-Threads landscape Google is sitting out.