Technology
Steve Jobs PR Strategy: How Apple's CEO Became Its Story
Steve Jobs PR strategy relied on keynotes, one-idea launches and fix-first crisis response. See how Think Different, the iPhone and Antennagate show it.
Tag
product launch — Tagged Articles
Marketing
Crowdfunding PR Strategy: What Pebble and Oculus Prove
A crowdfunding PR strategy decides who becomes the next Oculus and who becomes the next Coolest Cooler, with $9.4 billion now pledged on Kickstarter alone.
Food & Beverage
AI Dating Safety Business Launched By PeopleFinders
PeopleFinders launched an AI dating safety business, Stud or Dud, that scans public records for red flags before a date, with plans starting at $5 a search.
Entertainment & Media
Apple Marketing Strategy: Launches, Scarcity and Retail
A definitive reference on how the most-studied marketing operation in modern business actually works — philosophy, playbook, failures, and lessons every CMO can carry into the AI-answer era.
AI Communications
Pendulum Launches Agentic AI for PR
Seattle's Pendulum Intelligence launches an agentic AI suite for communications teams — Ask Pendulum, plus a stack of autonomous agents for trend discovery, monitoring, and executive briefs.
Marketing
Key Elements and Steps to a Successful Product Launch
Launching a new product is a crucial milestone for any business, and it requires careful planning, execution, and strategy to ensure success.
PR Firms & Communications Agencies
3rd Coast PR: Chicago Agency Profile (2026 Update)
3rd Coast PR is an independent consumer and B2B public relations firm founded in 2011 in Chicago. Specialty: product launch PR across food, housewares, family, pets, safety, and B2B. Updated June 2026.
Entertainment & Media
Atari: The Foundational Reference
Atari is the company that built the modern video game industry and then broke it. The 1972 founding, the Atari 2600 era, the 1982 E.T. catastrophe, the 1983 category collapse, and the four ownership lives since — EPR's foundational reference on Atari.