Discover how Quibi's $2 billion funding and massive digital marketing campaign couldn't save it from shutting down in 6 months, revealing why hype cannot replace habit.
Launching a new product is a crucial milestone for any business, and it requires careful planning, execution, and strategy to ensure success.
3rd Coast PR is an independent consumer and B2B public relations firm founded in 2011 in Chicago. Specialty: product launch PR across food, housewares, family, pets, safety, and B2B. Updated June 2026.
EPR's reference on the Atari E.T. landfill — substantial foundational gaming product launch failure case study. The 1982 development crisis under substantial five-week timeline, substantial $25 million royalty payment to Spielberg, substantial 5 million returned cassettes, substantial 1983 Alamogordo landfill burial, substantial April 2014 archaeological confirmation, and substantial contribution to the 1983-1985 video game industry collapse.
Google Buzz launched Feb 9, 2010, shut down Oct 2011. Google+ followed and died in 2019. The pattern across Buzz, Wave, Plus, and the post-Threads landscape Google is sitting out.