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The media landscape has seen drastic change recently with streaming platforms rivaling traditional cable TV. This raises the debate – which platform yields better ad results, streaming or cable? Streaming platforms Streaming platforms such...
Advertising is an extremely dynamic field that’s constantly reinventing and evolving so it can easily utilize new tech and media to reach audiences. Companies have to continuously follow suit. However, growing a business through...
Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a...
