public relations

What is PR?

2019-07-24 by EPR Staff

What is PR? This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote an idea, sell a product, garner support for a position, or gain recognition for accomplishments. But don’t just take my word for it; after a few thousand submissions, here’s what the Public Relations Society of America (PRSA) finally landed on as a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At their core,... Read More >

This Summer, Try An Online Public Relations Course

2019-06-18 by EPR Staff

Public relations can make or break a business - large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to help you improve your PR skills and grow your company. When sorting through what’s on offer, consider the following: be sure that the specific set of skills in the course outcome is truly what you’re after- don’t do a video editing course if what you really want to improve are... Read More >

Managing a PR Crisis

2019-06-05 by EPR Staff

All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these scenarios. All businesses are vulnerable to a wide range of unexpected threats and in this age of anything going viral at any moment, businesses need a strong crisis management PR strategy they are able to implement quickly across multiple platforms. The best way to plan ahead is to anticipate crises by gathering a team of employees to help brainstorm potential crises. A great way to prevent... Read More >

Coming Back from A Negative Review

2019-04-04 by EPR Staff
Coming Back from A Negative Review

Coming Back from A Negative Review Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles a negative experience, and what they do to prevent the same mistake from happening again. Marketing isn’t just about ads and slogans, after all. Marketing as well as public relations cover a whole breadth of topics for a brand,... Read More >

Using PR to fundraise for nonprofits

2019-03-28 by EPR Staff

Using PR to fundraise for nonprofits Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public relations can enhance a nonprofit's fundraising efforts, giving them more financial flexibility. Here are a few ways to use PR to fundraise for your nonprofit: Communicate and coordinate The fundraising team and the PR team should be in constant... Read More >

Can’t Miss Tips for Powerful Earned Media

2019-03-11 by Ronn Torossian
earned media marketing

For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if you are just starting out and trying to get a toehold in a crowded marketplace.But how can you gain effective earned media if you are the new guy on the block, or if you are trying to gain some traction in a crowded marketplace? The basic answer is to build relationships with key media figures and influencers that connect with your target demographic. And, sure, that... Read More >

What Exactly Is Beauty PR?

2019-02-22 by EPR Staff

What Exactly Is Beauty PR? Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation agents. What Do Companies Do to Promote Products? More than just ads, PR agents are responsible for the promotion of products through other channels as well. Most commonly, this is done through “influencers” (people with large social media followings). PR companies often promote events to make influencers aware of new products. During these events, the influencers will test the products and... Read More >

Maximizing On Public Relations At SXSW

2019-02-14 by EPR Staff

Maximizing On Public Relations At SXSW Over the past few years, some brands have seen diminishing returns at the massive Austin, Texas based festival of spectacle known as South By Southwest (SXSW). But not everyone. In recent years, some brands have used SXSW as a springboard to major earned media opportunities. This past year some of the biggest winners included companies that focused on equality in the workplace and discussions about how to make social media friendlier and safer for everyone. Meanwhile, mattress maker Beautyrest hit it out of the park by putting their customers to sleep, literally. 150 lucky... Read More >

What is an Advertising & Public Relations Search Consultant?

2019-02-08 by EPR Staff
Exactly What is an Advertising & Public Relations Search Consultant

That’s a pretty long title for a job, is must be important, right? Turns out, it actually is. A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect advertising agency for them. There are hundreds, even thousands, of agencies out there and it can be a daunting task for many business owners to pick the right one. These search consultants are typically used by big companies. Initially, the consultant will send invitations to the select few agencies they feel would fit their client best, then get them together and run the match between the... Read More >

Mixed reactions to Gillette’s marketing campaign addressing the #MeToo movement

2019-02-05 by EPR Staff

Mixed reactions to Gillette’s marketing campaign addressing the #MeToo movement Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting a new spin on its famous tagline, ‘the best a man can get’. The ad campaign has been met with mixed reactions, with some praising the Gillette’s progressive commercial and others criticizing the move. On its website, the company further explained its new campaign, saying “Our tagline needs to continue to inspire us all to be... Read More >

1 2 3 4 5 6