Public Relations Job Descriptions
An earlier article attempted to detail and define the numerous job titles one can find in the public relations field. With the encyclopedic number of titles, how does one describe the work of these?...
Tagged: public relations
What is News?
Before making the decision to hire a PR firm, or starting your own campaign, it is vital that you understand the nature of news. Luckily, it’s not rocket science. There are only two ways...
How is Public Relations Different from Advertising?
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case...
What is PR?
This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote...
This Summer, Try An Online Public Relations Course
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to...
Managing a PR Crisis
All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these...
Coming Back from A Negative Review
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not...
Using PR to fundraise for nonprofits
Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from...
Can’t Miss Tips for Powerful Earned Media
For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if...
What Exactly Is Beauty PR?
Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation...
