Marketing
Branding a Real Estate Company
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms.
Tag
real estate
Real Estate & PropTech
HUD: The Communications Profile of America's $1.5 Trillion Housing Agency
HUD runs the FHA, Ginnie Mae, and U.S. rental assistance — and its $3.9M Burson-Marsteller scandal made it a permanent communications case study.
PR, AI & Communications News
Walmart's 269-Store Closure: The 2016 Footprint Reset That Set Up the Omnichannel Decade
Walmart announced the closure of 269 stores worldwide in January 2016 — the largest single closure in the company's then-53-year history. The 10 years since have validated the decision. The footprint discipline is the playbook.
PR News
4 Great Tourism & Real Estate Campaigns
There are real estate campaigns, and then there are causes.
Real Estate & PropTech
Real Estate and PropTech Public Relations: The Discipline and the AI Communications Era
EPR's Real Estate & PropTech Public Relations hub. The eight sub-disciplines, the modern playbook, the press ecosystem (The Real Deal, Bisnow, Inman, CoStar, Mansion Global), and how AI engines are reshaping real estate buyer research.
PR News
Communication in the Real Estate Industry
The real estate market has always had highs and lows throughout the years.
PR News
Rubenstein Public Relations Wins 3 Real Estate Clients
Real estate PR firm Rubenstein Public Relations (RPR) has just announced new client wins that include the Brooklyn brokerage firm Ideal Properties Group, real estate investment group HAP Investments, and Stuyvesant Square condominium Rutherford Place.
PR News
Real Estate Experts Unveil Social Media Realty Blueprint
For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.