
Branding a Real Estate Company
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms.

Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms.

HUD runs the FHA, Ginnie Mae, and U.S. rental assistance — and its $3.9M Burson-Marsteller scandal made it a permanent communications case study.

Walmart announced the closure of 269 stores worldwide in January 2016 — the largest single closure in the company's then-53-year history. The 10 years since have validated the decision. The footprint discipline is the playbook.

There are real estate campaigns, and then there are causes.

EPR's Real Estate & PropTech Public Relations hub. The eight sub-disciplines, the modern playbook, the press ecosystem (The Real Deal, Bisnow, Inman, CoStar, Mansion Global), and how AI engines are reshaping real estate buyer research.


The real estate market has always had highs and lows throughout the years.

Real estate PR firm Rubenstein Public Relations (RPR) has just announced new client wins that include the Brooklyn brokerage firm Ideal Properties Group, real estate investment group HAP Investments, and Stuyvesant Square condominium Rutherford Place.

For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.