AI Communications
The Duolingo Trap: Why "AI-First, Humans-Second" Is the Worst Comms Positioning of 2026
Duolingo learned the hard way. The rule is simple — build AI-first inside, sell outcome-first outside. And run the LLM check before you ship.
Tag
reputation management
Crisis Communications
When AI Generates Your Crisis: A Playbook for Hallucinated Reputational Harm
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
Internal Communications
CCOs Don't Own Reddit. AI Does.
Reddit is the second-most-cited consumer source in ChatGPT, Claude, Gemini, and Perplexity — behind only Wikipedia. No Fortune 500 comms team has a named Reddit lead. The most-quoted source on your brand is the one nobody on your payroll owns.
AI Communications
What AI Says About the Royals — And Why the Method Matters
I built the first instrument to measure what AI says about everyone. The royal family was the test case. What it shows about the engines should change how every PR firm operates.
Insights & Strategy
SunEdison: The Energy Sector's Most Studied Communications Collapse — And What It Taught Renewables
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.
Crisis Communications
When Your ESG Story Falls Apart
ESG-related reputation crises are among the fastest-moving and most damaging category of corporate communications challenge in 2026. Why ESG crises are uniquely challenging — motivated adversaries, the pre-existing credibility gap, regulatory escalation risk — and how to prepare and respond when greenwashing allegations, supply chain labor stories, and environmental incidents surface.
Royal Family
The Andrew Settlement: Subtraction as Strategy
February 2022. Buckingham Palace stripped Prince Andrew of his military affiliations, royal patronages, and HRH style in public use. The cleanest modern case study in subtraction as a communications strategy.
AI Agents & Agentic AI
Who Gets Sued When the AI Agent Lies About You
When an AI agent invents a price, recommends a competitor, or makes a defamatory claim about your brand, who is liable? The new crisis vector, explained.
AI Reputation
AI Reputation for CEOs and Founders
When a buyer asks ChatGPT about your company, the engine answers about the company. When an investor, journalist, board candidate, or future hire asks, the engine often answers about you — the CEO, the founder, the public face. That answer is now part of the deal. Most CEOs have little visibility into what it says. This article explains why founder AI reputation tends to be its own discipline, what gets asked, common failure modes, and the repair stack for shaping the narrative.
Insights & Strategy
Public Relations in the AI Communications Era
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.