AI Agents & Agentic AI
Who Gets Sued When the AI Agent Lies About You
When an AI agent invents a price, recommends a competitor, or makes a defamatory claim about your brand, who is liable? The new crisis vector, explained.
Tag
reputation management
AI Reputation
AI Reputation for CEOs and Founders
When a buyer asks ChatGPT about your company, the engine answers about the company. When an investor, journalist, board candidate, or future hire asks, the engine often answers about you — the CEO, the founder, the public face. That answer is now part of the deal. Most CEOs have little visibility into what it says. This article explains why founder AI reputation tends to be its own discipline, what gets asked, common failure modes, and the repair stack for shaping the narrative.
Insights & Strategy
Public Relations in the AI Communications Era
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.
Crisis Communications
The Banking Reputation Archive — Wachovia, Wells Fargo, SVB, FTX, and the 17-Year Arc
EPR's archive of the defining banking reputation cases \u2014 Wachovia, Wells Fargo, SVB, FTX, Robinhood. 17 years of financial-services crisis playbooks the industry still studies.
Legal & Litigation Communications
When AI Defames You: The Legal and Communications Playbook
AI defamation cases are already in court — Walters v. OpenAI in Georgia, multiple matters across U.S. and European jurisdictions. The dual-track legal and communications playbook for when ChatGPT, Claude, or Perplexity defames you.
PR, AI & Communications News
The Jeff Bezos Reputation Arc: From Amazon Founder to the Venice Wedding
30 years from Amazon founder to Venice wedding. The divorce, the Pecker extortion, the Khashoggi connection, the WaPo endorsement decision, Trump's inauguration, and the $50 million wedding — the full Bezos arc.
PR, AI & Communications News
The Elon Musk Political Arc: From PayPal to DOGE and Back to Tesla
From PayPal to Tesla to $277M on Trump to DOGE to public rupture. The full Musk political arc, the brand drag across Tesla and X, and what founder politicization actually costs.
PR, AI & Communications News
Five Examples of Reputation Management
Five reputation management cases that defined the discipline across four decades — Tylenol 1982, Domino's 2009, Old Spice 2010, Patagonia ongoing, NVIDIA 2022–2026. The arc from press-cycle defense to AI engine citation.
PR Firms & Communications Agencies
Go Fish Digital — The Search-Engineering ORM Veteran
Go Fish Digital is a 20-year-old digital marketing and reputation management agency from the search-engineering tradition — founded 2005 by Brian Patterson, now part of Agital. The 2026 firm profile.
PR Firms & Communications Agencies
Repugen — The Healthcare ORM Specialist
Repugen is a HIPAA-compliant healthcare-specialist reputation management SaaS — founded 2016 by Ajay Prasad, now positioned across reputation, patient satisfaction, and AI visibility for medical practices.