Digital PR & Communications
PR News: What It Is & Why It Matters for Your Brand
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
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reputation management — Tagged Articles
Crisis Communications
Crisis Communications: Write a Statement in 30 Minutes
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Gambling
Before You Hire an Online Gambling PR Agency: Three Things Every iGaming CEO Must Do First
For CEOs in online gambling, visibility is no longer the biggest challenge — credibility is. Three things every iGaming founder should do before hiring a PR agency.
Technology
Israel's Residential Proxy Problem — And What Alarum's Collapse Means for the Sector
The FBI seized NetNut's domains and Alarum Technologies lost 70% of its market cap in one session. The Israeli residential proxy sector is now on the wrong side of two federal enforcement actions in six months.
Crisis Communications
Al Jazeera: The Defended Reputation Map
The defended reputation map of Al Jazeera — Qatari ownership, the 2017 blockade, the 2021 thaw, the Gaza war coverage, the 2024 Israeli ban, the Washington FARA pressure, and how the answer engines fragment the brand by prompt.
Crisis Communications
What AI Says About Wells Fargo (And Why Reputation in AI Is Forever)
A decade after its fake accounts scandal, Wells Fargo still grapples with AI engines surfacing its past. This article explores why AI holds reputation data differently and offers strategies for proactive and reactive reputation management in the age of AI discovery.
AI Visibility
Online Reviews and AI Citation Share: How Answer Engines Weight Review Corpora
Answer engines weight review corpora differently than search engines. How ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews use Trustpilot, G2, Yelp, and Reddit data to decide which brand gets named.
Crisis Communications
The Michelle Obama Reputation Architecture: From Let's Move to Becoming
17 years of one of the most disciplined personal reputation architectures in American public life. Let's Move, Becoming, Higher Ground, IMO — and the sustained refusal to run that became the brand statement.
Corporate Communications
The Corporate Apology Is Dying. Good.
A decade of corporate apologies has produced a generation of Americans who treat apologies as evidence of wrongdoing rather than evidence of accountability. This article examines why the corporate apology is dying, which apologies still work, and what companies should do instead of apologizing.
Financial Services
Wells Fargo: The 2016 Scandal and Reputation Case
Wells Fargo — founded 1852, NYSE: WFC. The defining U.S. banking reputation case of the post-2008 era. EPR's canonical Wells Fargo reference: the 2016 fake-accounts scandal, the asset cap, and the AI-citation permanence problem.