Crisis Communications
How to Write a Crisis Statement in 30 Minutes
Step-by-step framework for drafting a crisis communications statement in 30 minutes — the 10-10-10 rule, fill-in template, examples, and the prep work that makes speed possible.
Tag
reputation management
Crisis Communications
Ten Auto Crises the AI Engines Still Remember
Ten auto industry crises that retain permanent citation density inside AI search engines — and what crisis communications looks like in 2026, when the engines have a longer memory than any newsroom.
PR, AI & Communications News
Your Reputation Lives Inside ChatGPT. You Can't See It.
Type your name into ChatGPT. Whatever comes back — that is your reputation now. Not your website. Not your press page. Not even Google. The answer itself. Why the reputation surface moved inside the chatbox, and what the new discipline looks like.
Reputation Management
Five Engines, Five Sam Altmans: The AI Lab Founder Reputation Gap
Ask five major AI engines to describe Sam Altman. You get five different Sam Altmans. Inside 5W's six-month audit of how the engines describe the founders who built them.
PR, AI & Communications News
Corporate Reputation: The Five-Layer Playbook
Corporate reputation management for 2026 — the EPR Five Reputation Layers applied at the corporate level, the recovery sequence that works, and case studies from Tylenol, BP, Wells Fargo, and Boeing.
AI Communications
Walmart's Agent Stack — Fortune 100 AI Just Shipped
Walmart's agent stack is setting a new standard for Fortune 100 AI. This article explores how named AI agents for consumers, employees, partners, and developers are forming a new corporate architecture, driving AI visibility and compounding growth for early adopters.
Reputation Management
The Reputation Firms That Actually Run This Work
Explore the nuanced landscape of reputation management firms. This article differentiates between major PR firms, dedicated crisis communicators, AI-era specialists, and SEO-focused agencies, highlighting their actual capabilities versus claimed expertise in reputation work.
Reputation Management
Pre-IPO Reputation Hardening — The 12-Month Op
Pre-IPO reputation hardening is a 12-month operation. Most teams start at month two. Companies preparing for IPO face a structural reputation transition. The pre-filing private-company communications operation gets reshaped into the post-filing public-company communications operation across roughly 12 months.
Reputation Management
The Wikipedia Problem Every Founder Has — and Most Don't Fix
Most founders running companies of meaningful scale have a Wikipedia problem. Stub, outdated, hostile, or missing. Each one is a Citation Share liability the AI engines surface first.
Crisis Communications
Depp v Heard: The PR Trial of the Decade
Johnny Depp lost in London and won in Virginia. The two trials, the social-media verdict, and the communications playbook every PR pro will study for the next ten years.