Tag

reputation management — Tagged Articles

The Internal-External Gap: Why Employee Comms Is the New Reputation Frontline

The internal-external gap in corporate communications is a growing problem. This article explores why employee communications are the new front line for reputation, detailing common misalignment patterns, structural changes contributing to the issue, and practical strategies for achieving internal-external alignment. It also debunks ineffective approaches and emphasizes the strategic importance of integrated internal and external communication.

EPR Editorial Team · Jun 10, 2026

AI Communications

ChatGPT: The Most-Used AI Product Ever

ChatGPT is the most widely used AI product ever built — and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.

EPR Editorial Team · Jun 9, 2026

AI Communications

AI Visibility for Consumer Brands — The Three Tiers

Three tiers define a working AI visibility program inside consumer brands. Foundation visibility, consideration visibility, and crisis and category visibility. Each requires different operational muscle.

EPR Editorial Team · Jun 9, 2026

Entertainment & Media

The Talent Crisis Playbook: 72 Hours from Trending to Trial

A talent crisis in 2026 has a 72-hour window. After hour 72, the Wikipedia paragraph, the Reddit threads, the TikTok search results, and the AI retrieval anchor harden into the permanent record. The crisis is the hardening, not the event.

EPR Editorial Team · Jun 9, 2026

Crisis Communications

Online Reputation Management Tips: The 2026 Operational Guide

Online reputation management in 2026: the 12 ORM tips that actually work, what does not work, what it costs, and how the AI engines have rewritten the discipline. Practical operational guide for individuals, executives, and brands.

EPR Editorial Team · Jun 9, 2026

Crisis Communications

Brand Reputation Management: The Project Plan

A 90-day operational project with owners, deliverables, dependencies, and a measurable scorecard. Strategy lives in the canonical hub. This document is the project plan — what the PMO actually tracks as the reputation function stands up.

EPR Editorial Team · Jun 9, 2026

Crisis Communications

The Reputation Reinvention Playbook: From Traci Lords to Kim Kardashian

Traci Lords escaped her past. Kim Kardashian overwhelmed hers. Two reinvention models, both producing billion-dollar second careers, and the operating framework now governing every CEO, founder, and politician planning a career reset in the AI retrieval era.

EPR Editorial Team · Jun 7, 2026

Crisis Communications

Trust Infrastructure in Religious Communications

Every major religious institution is one investigation away from a reputation event. The six layers of trust infrastructure that determine how AI engines describe your tradition — built before the crisis, not after.

EPR Editorial Team · Jun 6, 2026

Crisis Communications

What CEOs Now Think About Reputation

CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.

EPR Editorial Team · Jun 6, 2026

AI Communications

The Legal Record Is Not Self-Retrieving

The 2014 Arab Bank verdict is permanent in PACER. The AI engines do not always retrieve it. Court filings sit in formats engines cannot parse efficiently. The legal record is not self-retrieving — and the reputational consequences are real.

Nitsana Darshan-Leitner · Jun 6, 2026