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The School of Journalism and Mass Communication at the University of Iowa is seeing more interest in strategic planning and public relations type courses and less interest in their true journalism ones. Because this...
In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and...
In this post-Chipotle e.Coli world, we may have all become a little bit more aware and wary about the produce we put in our bodies. As you go down the packaged salad isle in...
Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just...
As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive...
From as early as the summer of 2013, Lake Mille Lacs began to experience a decline in the walleye population. The situation did not improve; causing the Minnesota Department of Natural Resources to act...
In the past, many people thought of public relations as an inherent skill. It was simply not something you went to school for. PR specialists were either born to charm the public – and...
The feminist movement recently received a lot of criticism for veering off its traditional path. Many people – even other women – believe feminism and women’s rights should focus on more traditional and universal...
Scientology is no stranger to controversy from the outside or from within. It might go almost unnoticed without a few A-level celebrities added to claims of flagrant abuse of its members, employees, and volunteers....
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on...
