Insights & Strategy
Calculating ROI on PR
A lot of the time, when people discuss " return on investment " it might just sound like some fancy business buzzwords.
Tag
ROI
Email Marketing
The Email Marketing ROI Report — Why the Inbox Still Returns More Than Any Other Channel
Email returns $36-$42 per $1 spent — higher than any other digital channel. What the 2013 Econsultancy/Adestra study found, why the structural advantages compound, and where email ranks against SEO, paid search, paid social, SMS, and influencer marketing.