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ROI — Tagged Articles

Calculating ROI on PR: The 2026 Framework

PR ROI in 2026 is measurable. Earned media, backlinks, pipeline attribution — and Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The frame, the metrics, and how to report it.

EPR Editorial Team · Oct 27, 2021

Marketing

The Email Marketing ROI Report — Why the Inbox Still Returns More Than Any Other Channel

Email returns $36-$42 per $1 spent — higher than any other digital channel. What the 2013 Econsultancy/Adestra study found, why the structural advantages compound, and where email ranks against SEO, paid search, paid social, SMS, and influencer marketing.

EPR Editorial Team · Apr 9, 2013