What’s the Best Social Media Platform for Business?
What's the best social media platform for business? I get hit with this question a lot, and while there's no perfect answer, I thought it might be helpful to lay out a few ideas. Define Your Social Media Goals In true marketing fashion, I'll answer the question with a question: What is your social media marketing goal? Obviously, what you are trying to accomplish has a big impact on which platform makes the most sense. Or perhaps it's not so obvious: firms that are not familiar with social media, or use it to play FarmVille, don't always grasp the nuances... Read More >