Tips for Incorporating Live Streaming in PR Campaigns
Live video streaming can be a powerful asset for companies, yet it requires several considerations to maximize success. Companies should consider these tips to get the full benefit of live streaming initiatives.
Planning ahead
Before running a live stream, it’s essential to prepare by creating an outline and selecting a platform. Testing equipment and the internet connection will also help ensure it is in working order. Planning is key for professional, successful live streaming.
Live video streaming can be unreliable, leaving companies at risk of technical issues even with much preparation. To reduce the chance of disruptions, organizations should plan for any eventuality. This means having backup internet connections, spare batteries and backup plans in case of interruptions.
Engaging with the audience
Live video streaming offers the chance to communicate with viewers in real-time. This makes it an ideal way for businesses to create a sense of community and encourage brand loyalty. Companies should also engage the audience by encouraging them to ask questions or provide feedback and take part in the discussion.
Being authentic
Live video streaming offers companies a chance to show their authentic side. Being genuine and relatable in livestreams can help to foster relationships with viewers and gain trust. Companies should embrace this opportunity to express the brand’s values and create an emotional connection.
Creating a consistent schedule
Consistency is key when it comes to successful live streaming campaigns. Companies should plan a regular schedule for the live streams and stick to it. This will help to develop an audience and maintain viewership.
Promoting the live stream
Companies should leverage their social media channels and email newsletters to promote a live stream ahead of time. Paid advertising can also help target specific demographics or interests.
Measuring success
Measuring the success of live video streaming is essential to assess its effectiveness. Companies should track metrics like viewership, engagement, and conversions to analyze the livestream’s impact.
Repurposing content
Once the live stream is over, businesses can repurpose its content to use in other marketing techniques. Companies could create small clips or highlight reels for social media, embed the video on the company website or transform it into blog posts and articles. By repurposing the content, firms can extend the life of the live stream and keep promoting it even after its end.
Following up with viewers
After the live stream has ended, companies can follow up with viewers to extend engagement. This might involve sending a thank you email, sharing resources or offering a discount or promotion. Following up with viewers strengthens the relationship and encourages them to take action based on the content of the stream.
