Introduction
The world of financial technology (fintech) continues to evolve rapidly, driven by a combination of cutting-edge innovations, new market opportunities, and changing consumer expectations. In the fiercely competitive and often highly regulated fintech space, Public Relations (PR) plays a vital role in shaping perceptions, building trust, and creating a connection between fintech companies and their target audiences. A successful fintech PR campaign can serve as a catalyst for growth, helping brands differentiate themselves and establish strong relationships with customers, investors, and the media.
In 2025, fintech companies are increasingly using creative PR strategies to break through the noise and establish themselves as thought leaders in the financial sector. From leveraging data-driven narratives to crafting compelling influencer partnerships, the best fintech PR campaigns of the year show just how powerful strategic communications can be. In this op-ed, we will explore ten outstanding fintech PR campaigns from 2025, examining how these brands used innovative tactics to capture attention, drive engagement, and create lasting impact.
1. “Empower Your Future” – Revolut’s Personal Finance Education Campaign
Revolut, a leader in the global fintech space, kicked off 2025 with an impactful PR campaign designed to empower its users with financial knowledge. The campaign, “Empower Your Future,” sought to address the widespread issue of financial literacy, particularly among younger audiences. Through a series of sponsored webinars, influencer partnerships, and user-generated content, Revolut helped its audience improve their financial literacy and understand the intricacies of investing, budgeting, and savings.
By partnering with prominent financial influencers, educational platforms, and even well-known economists, Revolut was able to provide valuable insights into the tools and features of its app while also giving users the practical financial knowledge needed to make informed decisions. The campaign not only garnered significant press coverage but also demonstrated the brand’s commitment to improving financial accessibility, reinforcing its position as a thought leader in the space.
2. “Pay It Forward” – Square’s Small Business Support Initiative
Square, the payment processing giant, is renowned for its support of small businesses, and its 2025 PR campaign, “Pay It Forward,” took this ethos to the next level. With the continuing recovery from the global economic downturn, Square decided to make its small business advocacy the focus of a comprehensive PR campaign. The campaign involved a series of grassroots partnerships with local businesses, wherein Square covered the transaction fees for small businesses that used their payment solutions.
The PR strategy included heartwarming testimonials from business owners who had benefited from the initiative, sharing personal stories about how Square had helped them overcome financial challenges and grow their businesses. By tapping into the power of community-driven storytelling, Square created a highly relatable and engaging narrative that resonated with both consumers and business owners alike, amplifying its brand message of supporting entrepreneurs.
3. “Green Finance Revolution” – PayPal’s Sustainability Initiative
In 2025, PayPal launched its “Green Finance Revolution” campaign to promote sustainable investing and eco-friendly financial practices. With the growing concern about climate change and environmental sustainability, PayPal sought to position itself as a frontrunner in the eco-conscious fintech space. The campaign focused on educating consumers and investors about sustainable investment opportunities, including eco-friendly investment portfolios and ESG (environmental, social, and governance) funds available on the PayPal platform.
Through a combination of expert panel discussions, partnerships with environmental advocacy groups, and targeted social media efforts, PayPal was able to align its brand with the growing demand for ethical investing. The PR campaign was also designed to highlight PayPal’s commitment to carbon neutrality, showcasing the company’s environmental policies and efforts to offset carbon emissions. As a result, PayPal successfully engaged a socially-conscious demographic and attracted attention from major media outlets that cover both fintech and sustainability.
4. “Future of Banking” – Stripe’s Collaboration with Web3 Projects
As Web3 technologies like blockchain, decentralized finance (DeFi), and NFTs continue to gain traction, Stripe seized the opportunity to position itself at the forefront of this digital financial revolution. The company’s 2025 PR campaign, “Future of Banking,” centered on Stripe’s partnerships with Web3 projects to integrate its payment solutions with decentralized applications (dApps).
Stripe collaborated with several key players in the Web3 space, allowing users to pay for NFT purchases, decentralized exchanges (DEXs), and more using traditional payment methods. The PR campaign included exclusive behind-the-scenes videos, influencer partnerships with Web3 experts, and interviews with Stripe executives discussing the future of finance in a decentralized world. By positioning itself as an enabler of the Web3 ecosystem, Stripe not only garnered widespread media attention but also appealed to a younger, tech-savvy audience keen on the future of digital finance.
5. “Financial Equality for All” – Chime’s Commitment to the Unbanked
Chime, one of the leading neobanks in the U.S., launched its “Financial Equality for All” campaign in 2025 to address the critical issue of financial inclusion. Aimed at supporting the unbanked and underbanked populations, Chime’s PR campaign highlighted its mission to provide accessible banking services to individuals who have historically been excluded from traditional financial systems.
Through partnerships with nonprofit organizations, grassroots community efforts, and a robust media outreach strategy, Chime was able to elevate the issue of financial inequality, shining a light on how its services have helped people who may have never had access to a bank account. The campaign generated positive press coverage, social media buzz, and collaboration with thought leaders who advocated for financial inclusion. Chime’s focus on accessibility and equality helped reinforce its brand message of banking for everyone, no matter their background or financial history.
6. “The Digital Wallet of Tomorrow” – Apple Pay’s Enhanced Privacy Features
In a competitive market filled with digital wallets and payment solutions, Apple Pay’s 2025 PR campaign, “The Digital Wallet of Tomorrow,” focused on one of the most pressing concerns for consumers: privacy. Apple Pay introduced enhanced privacy features that give users greater control over their financial data, allowing them to choose how and when their information is shared with merchants and third-party vendors.
The campaign highlighted Apple Pay’s commitment to safeguarding users’ personal information, particularly in the wake of growing concerns about data breaches and identity theft. Apple leveraged its existing relationships with top tech journalists and influencers to emphasize the added privacy benefits and promote consumer trust. The result was a campaign that positioned Apple Pay as the most secure and trustworthy digital wallet option, attracting new users while reinforcing its reputation for privacy and security.
7. “Unleashing Crypto for the Masses” – Binance’s Educational Initiative
As cryptocurrency continues to gain mainstream adoption, Binance launched a powerful educational campaign in 2025 aimed at demystifying the complexities of digital currencies. The “Unleashing Crypto for the Masses” initiative focused on providing easy-to-understand resources for everyday consumers to learn about cryptocurrencies, blockchain technology, and how to safely engage in crypto trading.
The PR campaign included free webinars, live Q&A sessions with crypto experts, and user-friendly guides on how to start investing in crypto. Binance also partnered with financial influencers who provided their insights on how crypto could enhance personal financial strategies. By positioning itself as an educational resource in addition to a crypto exchange platform, Binance created a trusted voice in a space that many consumers still find intimidating.
8. “Building Wealth Together” – Wealthfront’s Diversity & Inclusion Campaign
Wealthfront, a leader in automated investing and wealth management, launched its “Building Wealth Together” campaign in 2025 with a focus on increasing financial literacy and access among diverse communities. The campaign spotlighted how Wealthfront’s services could help individuals from various socio-economic and ethnic backgrounds build wealth, particularly in underserved communities.
The PR strategy included collaborations with diverse financial influencers, partnerships with organizations that focus on financial education, and an extensive content series that discussed wealth-building strategies from a multicultural perspective. Wealthfront’s campaign was well-received for addressing the issue of diversity and inclusion in finance, creating a more inclusive narrative within fintech, and driving both customer engagement and brand loyalty.
9. “Banking Made Simple” – SoFi’s Inclusive Lending Campaign
In 2025, SoFi took its PR efforts to new heights with a campaign that focused on inclusive lending. With many traditional banks still relying on outdated and exclusionary practices, SoFi’s “Banking Made Simple” initiative sought to provide greater financial access to individuals with non-traditional credit histories, including those with lower credit scores or self-employed individuals.
Through compelling real-life success stories, SoFi highlighted how its alternative credit scoring model has made a significant impact in the lives of individuals who were previously underserved by traditional financial institutions. The campaign, which included media partnerships, sponsored content, and influencer marketing, was a hit with consumers who appreciated SoFi’s forward-thinking approach to lending, particularly in the context of an increasingly gig-based economy.
10. “AI for Personal Finance” – Mint’s Data-Driven Financial Planning
Mint, the popular personal finance management tool, introduced its 2025 PR campaign, “AI for Personal Finance,” to showcase how its advanced artificial intelligence (AI) features can help users take control of their finances. The new AI-powered capabilities were designed to give personalized financial advice, optimize spending, and predict future financial trends based on user behavior.
The PR campaign featured a series of interactive demonstrations, user testimonials, and expert commentary on the future of AI in finance. Mint also utilized a range of media channels, from social media to podcasts, to demonstrate the value of integrating AI into everyday financial planning. By tapping into the growing interest in AI-driven solutions, Mint positioned itself as an innovative leader in the personal finance space, gaining media coverage and attracting a younger audience interested in tech-driven financial solutions.
As the fintech industry continues to evolve, fintech PR campaigns are becoming an increasingly powerful tool for brands looking to stand out, connect with their audiences, and establish trust. The ten campaigns highlighted here demonstrate the breadth of creativity and strategy being employed in fintech PR in 2025, with a clear emphasis on inclusivity, sustainability, privacy, and education.
For fintech companies, 2025 is a pivotal year in which effective PR can be the difference between being a fleeting startup and a lasting leader in the industry. As competition continues to heat up, it will be the most innovative and engaging PR campaigns that capture the attention of consumers and shape the future of finance for years to come.
