Everything PR News
PR & Marketing Industry Insights

3 Ways to Become a Better Leader

Ronn TorossianBy Ronn Torossian3 min read
3 Ways to Become a Better Leader
Share
Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it's a great boss or an inspiring teacher. Although our opinion of the ultimate leader might vary, most people will agree on some of the main characteristics that define someone as being well suited to leadership. For instance, studies show that most respondents define a leader as someone who is assertive, adaptable, and intelligent. However, did you know that no matter what kind of leader someone starts out as they can always improve their leadership style with a few simple steps?

1. Start by Understanding your Style of Leadership

The first step a leader needs to take to improve their skills involves understanding their style of leadership. Everyone has their own distinct strengths and weaknesses. Fortunately, there are various leadership quizzes and assessments available today that can help entrepreneurs and managers understand what kind of approach they take to leading. Once someone has a better understanding of their dominant leadership style, they can determine whether their current qualities are helping or hindering their position as a leader. This will create an insight into which leadership skills the person needs to work on.

2. Be Passionate

All leaders, whether it's a business leader, entrepreneur, or manager, need to be passionate about what they're doing if they want to have any hope of inspiring others. When people look to others for guidance, they search for someone who truly cares about the outcomes and growth of the group. Great leaders don't just focus on ticking boxes; they have the real enthusiasm for the projects they work on. It's possible to develop this high level of leadership potential by thinking carefully about ways to demonstrate eagerness and excitement. Some leaders host regular parties whenever their teams accomplish great things; others simply provide constant feedback to keep teams motivated. While leaders need to do a lot of things when they're guiding and inspiring their teams, there are few things more valuable than the right positive attitude. Passion and excitement are infectious in almost any company environment.

3. Listen and Communicate Well

Finally, truly great leaders know that they're not just there to bark orders at people and let them know what they need to do next. Ultimately, a strong leader is there to unlock the full potential of their team, and often this means using communication and listening skills to find out what people in their group really need to be their best self. Good leaders are experts in communication, who can share the vision of the business with a team and assist people in understanding their role within a group. The right leaders know when to speak, and when they need to listen to others - and they're always willing to take feedback from the people that surround them each day. It's this constant conversation in the leadership space that helps true innovators to grow and improve their skills.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is one of the foremost Public Relations experts in the United States, with over 20 years of experience. He has won countless awards for leadership and entrepreneurship, and Ronn Torossian has transformed businesses through strategic and aggressive PR strategies.
Ronn Torossian
Written by
Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers.

He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.

5wpr.com | 5W Research | ronntorossian.com

Work with 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com

Other news

See all
Why The 2026 Marketing Budget Looks Different From 2024
EPR Editorial Team · 05/14/2026

Why The 2026 Marketing Budget Looks Different From 2024

The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.

The State AI Law Map for Brands: California, Texas, New York, Colorado, and the Federal Preemption Fight
EPR Editorial Team · 05/14/2026

The State AI Law Map for Brands: California, Texas, New York, Colorado, and the Federal Preemption Fight

The U.S. has no federal AI law. It has five active state regimes with competing requirements, an executive order targeting them, and a Congressional fight that will not settle before the midterms. Here is the operating map brands need now.

Algorithmic Pricing Is the Next AI Enforcement Frontier — Inside the NY AG's Instacart Investigation
EPR Editorial Team · 05/14/2026

Algorithmic Pricing Is the Next AI Enforcement Frontier — Inside the NY AG's Instacart Investigation

New York's Algorithmic Pricing Disclosure Act is the first comprehensive state law targeting AI-driven personalized pricing. The first major enforcement target arrived in January. Every retailer, platform, and CPG brand using dynamic pricing tools is now inside the perimeter.

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.