50 Great Asian Fintech PR Programs

Here are 50 notable fintech PR campaigns from Asia, highlighting various approaches to engaging with audiences, promoting products, and boosting brand visibility:

1. Ant Financial’s Alipay and QR Code Payment Campaign – Boosted Alipay’s adoption across various Asian countries.
2. Paytm’s IPO Launch – Created significant media buzz around the company’s market debut.
3. Grab Financial Group’s Financial Inclusion Initiative – Promoted financial services to underserved regions in Southeast Asia.
4. GoPay’s Partnership with Tokopedia – Increased visibility through strategic collaborations in Indonesia.
5. WeBank’s Digital Banking Innovations – Focused on advancements in digital banking services in China.
6. Lazada’s Financial Services Integration – Highlighted fintech features integrated into e-commerce platforms.
7. Kakao Pay’s Expansion into International Markets – Generated media interest in South Korea’s fintech growth.
8. Revolut’s Expansion into Asia – Announced entry into new markets, generating significant PR.
9. Klook’s Financial Services for Travelers – Featured innovations targeting tourists in Asia.
10. Singlife’s Digital Insurance Offerings – Showcased new insurance products and technology in Singapore.
11. CIMB Bank’s Digital Transformation – Highlighted improvements in banking through digital channels.
12. Line Pay’s Collaboration with Major Retailers – Increased adoption of mobile payments in Japan and Taiwan.
13. Pintec’s Partnership with Banks – Featured advancements in financial technology solutions for banks.
14. FWD Insurance’s Digital Innovations – Promoted new digital insurance solutions across Asia.
15. Toss’s Financial Services Expansion – Focused on growth and new offerings in South Korea.
16. NeoBank’s Launch Campaign – Introduced new digital banking features in the Indian market.
17. HDFC Bank’s Digital Payment Solutions – Promoted mobile and digital payment innovations.
18. UnionBank’s Blockchain Initiatives – Highlighted blockchain-based solutions in the Philippines.
19. Baidu’s Financial Services Integration – Showcased how Baidu’s ecosystem integrates fintech solutions.
20. Jumia’s Financial Technology in E-commerce – Featured fintech integration in online shopping platforms in Africa with Asian ties.
21. Upi’s National Digital Payment Campaign – Increased awareness of India’s unified payment interface.
22. Ovo’s Financial Services for Everyday Transactions – Promoted mobile wallet services in Indonesia.
23. Xendit’s Digital Payment Solutions – Highlighted payment technology and infrastructure improvements in Southeast Asia.
24. TrueMoney’s Financial Inclusion Efforts – Focused on expanding access to financial services in Thailand.
25. ICICI Bank’s Digital Innovations – Showcased advancements in mobile and digital banking in India.
26. Standard Chartered’s Digital Banking Initiatives – Featured new digital banking products and services across Asia.
27. Hana Bank’s Digital Financial Solutions – Promoted innovations in digital banking in South Korea.
28. Saxo Bank’s Trading and Investment Tools – Highlighted new tools and services for investors in Asia.
29. MyBank’s SME Financial Services – Focused on providing financial services to small and medium enterprises in China.
30. LendingClub’s Market Expansion – Generated PR around entering new markets and expanding fintech solutions.
31. AliExpress’ Fintech Integration – Promoted fintech solutions within the e-commerce platform.
32. Dingdong’s Cross-Border Payment Solutions – Highlighted new payment technologies for international transactions.
33. Zalora’s Financial Services Launch – Featured fintech services integrated with fashion e-commerce.
34. N26’s Market Entry in Asia – Created buzz around entering the Asian market with new digital banking solutions.
35. Kredit Pintar’s Credit Solutions – Showcased credit and loan offerings in Indonesia.
36. SBI’s Digital Banking Services – Promoted advancements and innovations in digital banking in India.
37. QFPay’s QR Code Payment Campaign – Focused on the adoption of QR code payments in Asia.
38. Citi’s Digital Banking Innovations – Highlighted new fintech solutions from Citi across various Asian markets.
39. Fintonia Group’s Investment in Fintech – Generated media coverage on investments and growth in the fintech sector.
40. Sun Life Financial’s Digital Health Solutions – Showcased innovations in health insurance and financial technology.
41. Bank Negara Malaysia’s Digital Finance Campaign – Focused on promoting digital financial services in Malaysia.
42. Razer Fintech’s Digital Payment Solutions – Highlighted new fintech offerings targeting gamers and tech enthusiasts.
43. Chime’s Market Expansion into Asia – Announced entry into Asian markets with new digital banking features.
44. TransferWise (now Wise) Cross-Border Campaign – Promoted international money transfer services.
45. Tinkoff Bank’s Digital Innovations – Showcased new digital banking solutions and fintech advancements in Russia and Asia.
46. Boku’s Mobile Payment Solutions – Highlighted mobile payment technology and its adoption in Asian markets.
47. Coinbase’s Cryptocurrency Education Campaign – Focused on educating Asian users about cryptocurrency and blockchain.
48. Paxful’s Peer-to-Peer Cryptocurrency Trading – Promoted peer-to-peer trading platforms in Asia.
49. BlueVine’s SME Financial Solutions – Featured fintech solutions tailored for small and medium enterprises.
50. Momo’s Mobile Payment Campaign – Highlighted the growth and adoption of mobile payments in Vietnam.

These campaigns showcase diverse strategies and innovative approaches in the fintech PR space across Asia.