Kaplow Communications: PR Firm Profile
Kaplow was founded in 1991 by Liz Kaplow. The headquarters is in midtown Manhattan, with additional offices in Philadelphia, Los Angeles, and Chicago. The agency is full-service, offering its global array of clients marketing, communications, and PR services in the usual traditional, new media, and digital arenas. They help strategize and create content, social media efforts, community work, and form alliances to move the work forward.
According to Kaplow.com, the “essential elements of our culture are expressed by the acronym T.R.E.E – Trust, Respect, Energy, and Enthusiasm. These values are the sun, air, and water that nourish us. They encourage collaboration and creativity, helping both us and our clients grow.” They specialize in social media consultation, event planning, brand building, media relations, and video production.
The agency has had many opportunities to help their clients shine, but some of the most notable campaigns have been with Target. In 2002, they presented Target at the Chelsea Piers on a boat, engaging consumers and media in NYC – where Target had no stores. In 2008, they created the Target Bullseye Bodega at New York’s Fashion Week.
Leadership
Liz Kaplow is a co-founder of the agency as well as the President and CEO. She says “the joy of finding and sharing a great story from a stellar brand has inspired [her] from the day [they] opened.”
Liz graduated from Vassar in 1981 and then went on to get her graduate degree in advertising and communications from the Fashion Institute of Technology. Before starting the agency, she worked at Human Relations Media Company. She donates her time and energy as a consultant to Cancer and Careers and Cosmetic Executive Women (CEW) ’s charitable foundation; she also is on the Girl Scouts Honor Roll Committee, where she mentors young women. The Girl Scouts of America honored her in 2009 as a Woman of Distinction.
Evan Jacobs is a co-founder and the CFO and COO. In the early days, he worked as legal counsel but came on full-time in 1998. He has a long-time history as Legal Advisor and Principal on various real estate developments, but he has also worked extensively with corporate law. He attended Vassar and then Hofstra University School of Law, where he received his J.D.
Randi Liodice–the president and chief strategy officer– brings extensive experience in creating web-based interactive experiences, developing marketing communication programs, and building brand equity.
Randi headed the community management and editorial efforts for 20+ web properties at Mindspark Interactive Network. Having served as a leading product manager, developing and optimizing websites, data analytics, mobile applications, and Facebook, Liodice has confirmed her expertise in managing digital-savvy PR.
Notable Clients
Over the years, Kaplow Communications has created award-winning campaigns for brands like CVS health, Conair, Microsoft, Skype, Target, Mercari, David’s bridal, James Allen, the Breast Cancer Research Foundation, Laura Mercier, and Fidelity Investments.
Awards and Accomplishments
PRNews Digital Awards
Emerging the winner in PRNews Digital Awards in the influencer campaign and honorable mention category. Thanks to the agency’s exceptional campaign with CVS Beauty’s Beauty Mark program, the Kaplow-led team confirmed its marketing and communications expertise.
PR News’ Honorees
Securing a position on the PR News’ 2020 honorees list of the top places to work. To prove that the organization values its employees, the agency strives to provide an ideal work environment that keeps employees motivated and valued.
Kaplow Purpose
Launching a new practice that helps brands connect with consumers in more meaningful ways, the Kaplow-led agency leverages decades of marketing prowess across beauty, wellness, fashion, and retail to help clients engage with target audiences more meaningfully.
The agency leverages decades of expertise in influencer relations, thought leadership, content strategy, and the trademarked Digital Emotional Quotient (DEQ) to capture opportunities to build value and capture attention.
Thanks to a long history of storytelling and running purpose-driven campaigns, the new practice will increase clients’ reach and increase their returns on marketing spend.
and communication and why the brand is on the list of most powerful firms.
Getting a Job at Kaplow Communications
They generally have a few positions open – usually in their New York office. Current openings can be found at kaplow.com/jobs.
In an interview with The Muse, Liz Kaplow explained that she looks for people who can tell a good but streamlined story about themselves. She advises applicants to focus on things they’ve accomplished, especially leadership experience, the details, and how much time and energy were spent to create the best results and keep people focused and energized.
