Top tech trends for UX design
We are no longer restricted to interacting and communicating with others through our phones. The new way of connecting beyond traditional channels like through social media platforms or immersive experiences means that UX designers have the technology and scope of designing interactive experiences that did not exist previously. With technology becoming more pervasive, some UX trends, as discussed below, are taking the tech industry by storm.
Desktop and mobile apps
Desktop applications now require a corresponding mobile app. The popularity of internet browsing on mobile has changed the game of digital design. Nowadays, users use mobiles and computers most of the time. For instance, for online shopping, the common ritual is to browse products on a mobile device and then make the actual purchase on a desktop. For better user experiences, both desktop and mobile have to be optimized.
Motion sensing technology
Motion sensing technology provides features that can elevate user experience. It can, for example, directly acknowledge user actions by providing feedback such as animation, text, or imagery, to let consumers know that the task has been completed. Some phones already have this technology, and use retina-recognition to unlock.
Minimalism
Minimalism focuses on simplifying interfaces so that only essential elements are included.With the increasing popularity of the concept of ‘less is more’, minimalist designs effectively use white space, color, and contrast to draw viewers’ attention to content. Simple and effective designs rather than jumbled and convoluted ones contribute to the delivery of seamless experiences to users. For instance, the Lyft app does not have excessive text on its pages, ensuring succinct and clear communication. The app’s interface relies on four words: ‘ Where are you going?’
Realistic textures
To add a realistic touch or a fresh view, UX designers are bringing textures back. Realistic textures can create a feeling of instant connection. Cosmetic companies have started using this trend to reach out to their customers. Realistic product photographs of lipsticks and creams appeal to users. Textures and colors come right through, sometimes leading to purchases. Apple has been using a subtle speckle structure as a background for Finder’s control bar.
The use of VR
VR provides an opportunity to design a unique and highly-immersive experience for users. VR moves away from traditional ways of interaction and sets new standards for interaction. A design goal for virtual reality is to instill a feeling of psychological presence, or the illusion of being immersed in an environment, as opposed to simply viewing the environment from an outside perspective. Several companies, like Facebook, have already started experimenting with VR. The launch of Oculus Quest has proved that VR has tremendous potential in other industries besides entertainment as well.
Storytelling
Storytelling is a notable UX trend. Businesses use storytelling in their websites to share their vision in an interactive way. Creating an experience through storytelling can create a meaningful connection between a business and its customers.The more a user knows about a brand’s story, the more likely they are to trust and relate to it. For instance, for its Outlander PHEV, Mitsubishi created a UX site that chronicles the travels of drivers from Paris to Bergen. Integrated videos capture the passengers exploring the Scandinavian coast in kayaks, and wandering through German forests in search of the perfect landscape photo. This makes users feel that they are on the same adventure.
