International Treatment Preparedness Coalition RFP- Consultant to develop a communications creative campaign

Closing date: 16 Nov 16^th, 2022, 23:59 SAST.

Background

The International Treatment Preparedness Coalition (ITPC) is a global coalition of PLHIV and community activists working to achieve universal access to optimal HIV, HCV and TB treatment of those in need. Formed in 2003 by a group of 125 HIV activists from 65 countries at a meeting in Cape Town, ITPC actively advocates for treatment access in eight regions across the globe. ITPC believes that the fight for treatment remains one of the most significant global social justice issues.

The Make Medicines Affordable Campaign works to bring down the price of HIV, TB, Hepatitis C, and potential COVID-19 medicines and vaccines, specifically in middle-income countries (MICs). Make Medicines Affordable (MMA) believes it is every person’s right to access the treatment they need, and that intellectual barriers (IP) preventing access must be removed. The MMA campaign is a civil society-led initiative made up of civil society organizations from over 20 countries. These organizations include patients, lawyers, health experts and activists, who have chosen to challenge the IP measures through successful legal and technical interventions, in-line with the TRIPS (Trade-Related Aspects to Intellectual Property) agreements and working to change patent laws to improve access to medicines.

In the over two decades of TRIPS implementation, civil society and particularly community-based groups like people living with HIV, HCV and cancer have played a key role in advocating for, ensuring the use of, and even directly implementing TRIPS flexibilities through patent oppositions and litigation. The extent of work and expertise of CSOs and the critical role they play in balancing WTO mandated IP rules with public interest and health while also resisting the onslaught of TRIPS-plus measures is underappreciated and under-resourced.

Scope of Work

ITPC is seeking a consultant to develop a communications creative campaign in a vulnerable community in South Africa, raising awareness on people’s right to access to medicines and available treatments, connected to the community’s needs and health priorities.

Duration of Consultancy

• 18 November to 31 December 2023

Deliverable and specifications

• To develop, with local artists, a graffiti project on a vulnerable/marginalized community in South Africa.
• To develop the promotion material for the campaign:
  • Time-lapse video on the development of the campaign’s artistic/creative products;
  • High quality photographic material documenting the artistic process;
  • Social media promotion pieces: photos, small videos and others, adapted to different social media formats (IG, Facebook and Twitter);
  • Main messages and call-to-action;
  • Press-release and potential engagement with local media for hard and soft press promotion; and
  • Other creative activities requested by ITPC;

Consultant should ensure that all activities related to the campaign respect ethical parameters of consent, copyright, and others, in a very clear and documented approach.

Education & Experience Requirements

• Proven track record of work in the creative sector as well as with vulnerable communities.
• 3-5 years of experience in community engagement linked to communication activities.
• Experience with public health communications is a plus.