Development and Implementation Hotel Marketing Campaign
Due date: Tuesday, January 31, 2023 at 2:00 P.M
The Village of Oak Brook is seeking a marketing consultant or agency that can:
• demonstrate a clear understanding of the hotel industry, particularly as it relates to upscale suburban areas
• demonstrate knowledge of the hotel market and related economic impacts
• develop and implement an effective marketing campaign that concentrates on the benefits of staying in Oak Brook without breaching the proprietary interests of any specific hotel chain
• demonstrate creativity in design
• demonstrate the ability to plan strategically for future campaigns
• demonstrate cost effectiveness in its pricing and fee structure
• explain the finding allocations, where does it make sense to spend the funds, such as in digital, television, social media, billboards, magazines, etc., and in what percentages
• demonstrate a means or plan for evaluating the effectiveness of the marketing campaign
• demonstrate a means to report monthly analytics to the Village
• demonstrate the ability to respond with flexibility to meet the sifting needs of the Village’s Hotel Committee j:\worddoc\rfp\2023 rfp\2023 hotel marketing.doc
• demonstrate the ability to work within the constraints inherent in the expenditure of public funds and accountability to publicly formed boards and committees.
• Manage/update existing website content and implement new content to support marketing campaign
