Appealing to Businesses for Corporate Events

Hotels are often chosen as corporate event venues. With many hotel brands available, it can be a challenge to differentiate and establish a hotel as a desirable destination for such events. Hotel brands can adopt specific strategies to become the top choice for corporate events.

Location

The hotel location is crucial for corporate event planners. It should be near transportation hubs and local attractions to be accessible and convenient for attendees. Safety and security are also essential, along with ample parking and access to public transportation.

Facilities

Corporate event management teams must consider hotel facilities when choosing a venue. These should include meeting rooms, ballrooms, and event spaces with state-of-the-art technology. High-speed internet, audiovisual equipment, and video conferencing are essential. A dedicated event team should be available to handle catering, AV, logistics, and transportation.

Accommodations

Corporate event planners focus on attendee accommodations. Quality hotels with comfortable guest rooms are preferred. Amenities such as high-speed internet, room service, and in-room entertainment are expected. Room types should cater to different attendee needs, including suites and accessible features.

Food and beverage

Corporate event management requires careful consideration of food and beverage options. Hotel brands must provide a variety of dining options, including casual cafes, bars, and fine dining restaurants. Special dietary needs must also be accommodated with a range of menu options. Furthermore, a designated bar or lounge area should be available for attendees to socialize and network post-event.

Brand reputation

Corporate event planners also consider the hotel brand‘s reputation. The hotel must excel in quality and service, have a history of successful events, and satisfied customers. Additionally, the hotel must have a distinct brand identity and value proposition that distinguishes itself from competitors. Some hotels may focus on eco-friendly practices or offer unique cultural experiences and innovative technology.

Value 

Corporate event planners focus on value when selecting a hotel. The hotel must have competitive rates and flexible packages that align with the event planner’s needs and budget. Transparent pricing and detailed quotes with all relevant costs and fees are also essential.

Customization

Hotel brands that offer customized experiences based on the event planner’s specific needs and preferences. Hotels can provide various customization options, including personalized event branding, bespoke room setups, and customized menus. The hotel collaborates with the event planner to understand their unique requirements and provide a tailored solution that meets their needs.

Sustainability

Hotels can stand out from other corporate event venues by offering eco-friendly options. This involves sustainable practices like waste reduction, energy conservation, and using environmentally friendly materials. Hotels can also provide experiences that promote sustainability, such as nature walks or tours of local eco-friendly businesses. As sustainability gains importance in the business world, hotels have an opportunity to differentiate themselves.