How pet brands can use communications to help owners keeping pets safe in the warmer months
As pet owners prepare for the warmer summer months they must remember that this season’s heat can pose risks to furry friends. Pet brands play a crucial role in educating owners on dog safety and communicating ways to keep pets safe during the warmer months.
Heat safety
Pets, especially those with thick fur, are in danger of heat-related illnesses during hot weather. Pet brands must communicate the importance of keeping animals cool and hydrated to prevent heat exhaustion and heatstroke. Brands can create engaging social media campaigns, blog posts, and infographics to highlight the signs of heat exhaustion in pets. Dog car safety is also an issue to address, year round but especially in times of extreme temperartures. Signs like excessive panting, drooling, weakness, and vomiting should be taken seriously as they may indicate dangerous warning signs for animals in hot conditions.
Pet-friendly gardening
Gardening is a popular summer activity, but it can harm pets. Toxic plants and chemicals in fertilizers and pesticides can pose risks to pets. Pet brands can help by creating informative content on pet-friendly gardening. The content should highlight common toxic plants, like lilies, azaleas, and daffodils. It should also offer tips for creating a safe garden environment for pets.
Travel safety
Pet safety is crucial during summer travel. Pet owners should pack essential items like food, water, medications, bedding, and familiar toys. Proper restraints such as harnesses or crates are vital while traveling with pets in vehicles. Pet brands can provide travel pet safety tips to pet owners, including guidance on pet-friendly accommodations and transportation options. Checklists can help pet owners prepare for a safe and comfortable trip with their furry friends.
Water safety
Pets, especially dogs, enjoy swimming and playing in water during warmer months. Water pet safety is crucial and pet brands should communicate this to owners. Brands can highlight the importance of water safety for pets through content marketing which can include tips on how to introduce pets to water gradually and teach them to swim, as well as providing life jackets for pets that are not strong swimmers or prone to water-related accidents.
Insect bite prevention
As the weather warms up, mosquitoes, bees, and wasps become more prevalent. These insects can cause harm to pets, including allergies, infections, and ingestion of harmful insects. Pet brands should create content that emphasizes the importance of preventing insect bites and offer tips on how to do so. This may include suggestions for pet-safe insect repellents, avoiding areas with high insect activity, and keeping pets away from beehives and wasp nests.
Firework and noise safety
Summer celebrations like fireworks and loud noises can be stressful for pets. Pet brands can help by sharing tips on how to keep pets safe, such as creating safe spaces and using white noise machines or calming music. Distractions like toys and treats can also be helpful, as well as anti-anxiety products like pheromone diffusers and calming supplements.
