Examples of Brands Who Have Run Successful Pride Month Ads
June is celebrated globally as Pride Month, a time to celebrate and support the LGBTQ+ community. For brands, it’s an opportunity to show their support for diversity and inclusivity and reach out to a large and engaged consumer base. Successful Pride Month ads prioritize inclusivity, diversity, authenticity, and support for the LGBTQ+ community. The brands listed below are just a few examples of companies that have done this well. By showing their support for the LGBTQ+ community in a meaningful and authentic way, brands can build loyalty and connect with a growing consumer base.
Nike
Nike has been a long-time supporter of the LGBTQ+ community and has released several successful Pride campaigns over the years. In 2021, their “Be True” campaign featured a range of products. That included sneakers, t-shirts, and accessories with rainbow accents. The brand also released a short film featuring LGBTQ+ athletes sharing their stories of strength and resilience.
Apple
Apple has consistently shown its support for the LGBTQ+ community through its products, policies, and advertising. In 2019, they released a range of Apple Watch bands that featured the color gradient of the rainbow. The brand highlighted the importance of celebrating diversity and inclusivity.
Target
Target has been recognized for its inclusive policies and has consistently shown its support for the LGBTQ+ community through its advertising. In 2021, the company released a Pride Month apparel collection titled “Take Pride”. The collection featured diverse individuals showing off the pieces that donned the colors of the rainbow. The campaign emphasized the importance of celebrating differences and inclusivity.
Ben & Jerry’s
Ben & Jerry’s is known for its socially conscious approach to business and has consistently shown its support for the LGBTQ+ community through its flavors, policies, and advertising. The brand created a campaign supporting Trans youth with a national billboard campaign. The billboard stated, “Trans Rights Are Human Rights”. The company highlighted the importance of standing up for what they believe in and supporting the LGBTQ+ community.
Absolut Vodka
Absolut Vodka has a long history of supporting the LGBTQ+ community. The brand has consistently shown its support through its advertising. The company released a Pride Month rainbow-colored bottle to shine a light on everyone. The brand said that it was looking to celebrate the families that people choose, and how they make connections.
Coca-Cola
Coca-Cola has been a long-time supporter of the LGBTQ+ community. The beverage brand has released several successful Pride campaigns over the years. In 2022, the Coca-Cola brand created a Pride Month campaign with a series of over 100 digital collectibles. All of the proceeds from the sale of the unique collection were donated to charities that serve the LGBTQ+ community.
Levi’s
Levi’s has a history of supporting the LGBTQ+ community and has consistently shown its support through its advertising. In 2021, they released a Pride Month apparel collection titled “Pride Collection” that featured a diverse group of individuals wearing Levi’s products s. The ad emphasized the importance of diversity, inclusivity, and acceptance.
Uber
Uber has consistently shown its support for the LGBTQ+ community through its policies and advertising. In 2021, they released a Pride campaign titled “Right to Move” that highlighted the importance of taking action and supporting the LGBTQ+ community. The campaign focused on ensuring that LGBTQ+ people are able to move through life without any fear or discrimination, especially when using the service.
