Ohio Department of Job and Family Services Advertising and Marketing Services
DUE DATE: 10/13/23 10 AM LOCAL
Project Background
Ohio has a new resource that provides information to students, parents, and teachers about the different career pathways available to high schoolers. The “Find Your Career Pathway” video and toolkit aim to guide students in their educational journey to land a successful career right here in Ohio. The resource helps encourage Ohio students, parents, and schools to start conversations earlier about the best pathway to a successful career in Ohio.
The video features five students from around the state sharing their experiences in each pathway. The
highlighted pathways include:
- Career Technical Education – provides students of all ages with the academic and technical skills,
knowledge, and training necessary to succeed in future careers and to become lifelong learners.
- Pre-Apprenticeships – teaches entry-level technical and job-readiness skills for an apprentice
occupation to prepare students for a formal Registered Apprenticeship training program upon
graduation.
- College Credit Plus – helps students earn college and high school credits simultaneously by takingcollege courses from local colleges or universities while in high school.
- Industry-Recognized Credentials – demonstrates the knowledge and skills students gain through
hands-on learning in a specific job or industry.
In addition to the video, an accompanying toolkit was developed to share additional information on the
various pathways and other resources that can help students and families learn more about each. The
video, toolkit, and more information can be found at Workforce.Ohio.gov/CareerPathways.
The ODJFS Office of Workforce Development seeks a contractor to develop and manage a 10-month paid
social media marketing campaign, consisting of up to three flights of ads, to promote this Career Pathways resource for teens (ages 16-18), parents of teens, and teachers of middle and high school students. The goal is to educate them about alternative career pathways so they can start having conversations about them early and easily find more information.
ODJFS will provide the creative assets – including videos, graphics, and text – for this campaign. The
Contractor will establish and operate the campaign on Facebook, Instagram, X (formerly known as
Twitter), and Snapchat and provide detailed performance reports.
Scope of Work
ODJFS is seeking a Contractor to establish and operate a 10-month paid social media marketing campaign, consisting of up to three flights of ads, to promote Career Pathways for teens (ages 16-18), parents of teens, and teachers of middle and high school students. The contractor’s responsibilities may include:
- Obtaining creative assets – including videos, graphics, and text – from ODJFS.
- Establishing a paid social media ad campaign on Facebook, Instagram, X (formerly known as
- Twitter), and Snapchat.
- Operating the above campaign.
- Providing detailed performance reports in a manner and interval agreed upon by ODJFS and the
- vendor.
- Providing a detailed monthly performance report and a final performance report within one
- month after the campaign concludes.
