BOSTON CONVENTION & EXHIBITION CENTER & MASSMUTAL CENTER DIGITAL MEDIA ADVERTISING SERVICES
Proposals Due: 12 noon, April 25
LINK:file:///C:/Users/cbettencourt/Downloads/2024%20Digital%20Media%20RFP%20BCEC%20MMC.pdf
EXHIBIT A
SCOPE OF SERVICES
Overview. The Authority is soliciting proposals from qualified firms interested in managing the
marketing and sales of the third- party advertising space on the Authority’s BCEC and MMC
Digital Displays as provided herein.
The primary objective is to retain an advertising representative to:
• Assist the Authority with marketing, soliciting, and selling advertising space on the
Digital Displays to national, regional and local third-party advertisers who have an
interest in utilizing the Digital Displays to communicate their message(s) to consumers.
• Administer the advertising program, including contract negotiation with advertisers and
financial administration.
Services
The services provided by the selected Proposer shall include the following:
1. The selected Proposer will provide a written strategy for generating revenue from the
BCEC and MMC Digital Displays.
2. The selected Proposer will develop a Sales and Marketing Plan (the “Plan”) with the
objective of maximizing revenues generated from Third-Party Advertising.
3. The selected Proposer will execute the Plan on behalf of the Authority and be
responsible, for the solicitation of potential national, regional and local third-party
advertisers, either directly or through their respective agencies (“Third Party
Advertisers”).
4. The selected Proposer will negotiate with Third Party Advertisers for the utilization of
space on the Digital Displays; administer contracts for contracted space on the Digital
Displays; and collect monies from Third Party Advertisers for the utilization of Digital
Displays; and remit agreed upon amounts of monies for the agreed upon contracted use
of Digital Displays.
5. The selected Proposer will, in conjunction with the Authority, verify the contracted
utilization of the Digital Displays.
6. The selected Proposer will handle the business and administrative functions of the
Third-Party Advertising program, including billing, accounting, revenue collections, and
financial reporting.
7. The selected Proposer will provide monthly accounting, financial reporting and year end
reconciliation, inclusive of all contracts with Third Party Advertisers, to the Authority
on an ongoing basis in accordance with generally accepted accounting practices.
8. The selected Proposer will assist the Authority in the reconciliation of any potential
conflicts related to content on the Digital Displays, with the goal of ensuring that the
appropriate balance is maintained among the various types of content on the Digital
Displays.
EXHIBIT B
Digital Display Content Standards
Purpose
The Massachusetts Convention Center Authority (MCCA) has established a set of standards for
all advertising, public service announcements, and promotional/informational content that runs
on its digital displays.
The Digital Display Content Standards were created with these goals in mind:
• Create unique opportunities for Clients who host conventions, exhibitions, and other
events at MCCA properties.
• Maintain a safe and welcoming environment for all MCCA visitors and passers-by,
including minors who might view the digital content; and
• Avoid the false identification of the MCCA or the Commonwealth of Massachusetts with
the displayed content or the viewpoints of its authors.
The MCCA reserves the right to suspend, modify, or revoke the application of any or all of these
standards as it deems necessary to comply with state, local and federal law.
MCCA Operations and Promotions
The MCCA has the right to display on its property 1) content that pertains to MCCA operations
and promotions and 2) other content consistent with these standards, such as public service
announcements, digital art, and more.
