Shasta County Tourism Marketing RFP Tourism Marketing Request for Proposals
The County of Shasta is pleased to announce the release of a Request for Proposals (RFP) for tourism marketing services aimed at promoting Shasta County as a premier destination for adventure and relaxation. Through this RFP, Shasta County seeks to partner with an innovative and experienced consultant to develop a comprehensive and sustainable tourism marketing and branding strategy that highlights the region’s unique offerings.
This initiative is part of Shasta County’s ongoing efforts to enhance its appeal as a year-round destination, driving sustainable growth and enhancing the quality of life for residents and visitors alike.
The selected consultant will be tasked with developing a strategic marketing plan that encompasses:
Strategic Visioning: Conceptualizing an identity brand and educational strategy to market Shasta County as a destination.
Branding and Design: Creating a style guide and marketing materials that resonate with a diverse audience.
Marketing Strategy: Employing traditional and digital media, including social media trends, to reach potential tourists.
Digital Presence: Designing a user-friendly website or mobile application for trip planning and mapping.
Destination Marketing: Highlighting accommodations, attractions, and local businesses.
Measurement and Evaluation: Establishing metrics for success and providing post-advertising analysis.
Shasta County is considering annual allocations of $250,000, $500,000, or $1,000,000 to support the tourism marketing initiative, funded through the Shasta County Transient Occupancy Tax. The RFP invites creativity in proposing solutions that fulfill the County’s needs across various funding levels.
Important Dates:
RFP Release Date: July 25, 2024
Proposal Submission Deadline: August 29, 2024, 2:00 PM
For complete details on the RFP and submission instructions, please visit the Shasta County Competitive Procurements page.
For RFP inquiries, please contact:
Leticia Swanson
Purchasing Manager II
1450 Court St, Suite 348 Redding, CA 96001
Email: llswanson@shastacounty.gov
Phone: (530) 229-8244
Shasta County looks forward to receiving proposals from visionary consultants who are eager to contribute to the region’s tourism growth and success.
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National Disability Inclusion Network for Tobacco Control and Cancer Prevention
Mass Media Campaign Request For Proposals
Request for Proposals (RFP) Issued: August 1, 2024
Proposals due: August 30, 2024 no later than 11:59 p.m. Eastern Time (ET)
Funding amount: $40,000Anticipated period of performance: September 30, 2024 – September 29, 2025
Direct all questions to: kcacal@chronicdisease.org
National Association of Chronic Disease Directors Overview:
The National Association of Chronic Disease Directors (NACDD) improves public health by
strengthening state-based leadership and expertise in chronic disease prevention and
control at the state and national levels. Founded in 1988, NACDD aims to lead and influence
how chronic disease prevention and health promotion shape the health landscape.
National Disability Inclusion Network for Tobacco Control and Cancer Prevention
Overview:
The National Disability Inclusion Network for Tobacco Control and Cancer Prevention
(Disability Inclusion Network) is supported by a five-year Centers for Disease Control and
Prevention (CDC) cooperative agreement. The agreement brings together a consortium of
nine national organizations to prevent commercial tobacco use and cancer in populations
with tobacco- and cancer-related health disparities.
NACDD is partnering with the Lakeshore Foundation to advance the prevention of
commercial tobacco use and cancer in people with disabilities (PWD), including U.S.
Veterans. People with disabilities are more likely to smoke than adults without disabilities.
They also experience barriers related to social determinants of health (SDOH). In 2021,
18.5% of PWD smoked cigarettes compared with 10.9% of adults without disabilities.
Emerging research also demonstrates that PWD experience higher rates of certain cancers.
The CDC has estimated that U.S. Veterans use tobacco products at much higher rates than
non-Veterans. A 2018 Morbidity and Mortality Weekly Report found that among Veterans,
current use of any tobacco product was higher among those reporting psychological distress
(48.2%), living in poverty (53.7%), and with no health insurance (60.1%).
In addition to the Disability Inclusion Network, NACDD will establish regional Communities
of Practice (CoP) to support community-based policy, systems, and environmental change;
provide comprehensive training and technical assistance (T/TA) to partners; and support a
mass reach health communication strategy.
The goals of these strategies include:
• Advancing tobacco control and cancer prevention and control initiatives to accelerate
the decline in commercial tobacco use;
• Reducing the incidence/mortality of tobacco-related cancers; and
• Addressing SDOH to advance health equity.
Eligibility Criteria:
Because of the crucial role that lived experience and credibility play in reaching the intended
audiences, NACDD will prioritize proposals from a digital advertising company/business that
has previously engaged in efforts to reach audiences living with disabilities.
Scope of Work:
The selected vendor will provide expertise and support to NACDD in creating an inclusive
public health, tobacco control, and cancer prevention campaign, i.e., “Tips Adjacent
Campaign.” Campaign materials will model the CDC’s Tips From Former Smokers Campaign
and include representation of PWD who have previously used tobacco.
The vendor will assist NACDD in recruiting and interviewing PWD who have previously used
tobacco, designing campaign messaging and materials, and developing guidance around
dissemination and evaluation. Specifically, the vendor will work to:
• Expand and leverage the existing CDC Tips From Former Smokers media campaign
to ensure it includes PWD and U.S. Veterans.
• Support the participatory and consensus-building process including conducting
virtual meetings (approximately 3-4, 45–60-minute meetings) with community
members within the population(s) of focus that have lived experience.
• Support the development of two to three “Tips Adjacent Campaign” suites of
materials (e.g., 1 flyer, 1 digital ad, 1 social media post etc.).
• Participate in routine meetings with NACDD and other project partners to support
overall project implementation.
• Develop guidance on best practices for dissemination of campaign materials (e.g.,
placement and promotion) and evaluation.
Summary of Project Deliverables:
• Develop overall project workplan timeline with staff assignments.
• Work with NACDD, Disability Inclusion Network, and CoP Members to identify,
recruit, and interview PWD who have previously used tobacco to support the
development of ‘Tips Adjacent Campaign’ materials.
• Provide all “Tips Adjacent Campaign” assets in original form (i.e., Adobe Illustrator,
Canva, etc.).
• Collaborate with NACDD, Disability Inclusion Network, and CoP Members on project
implementation efforts, ensuring that everyone’s voice is heard and valued
(including meeting participation, as needed).
• Develop guidance on best practices for campaign materials’ dissemination (e.g.,
placement and promotion) and evaluation to be shared with Disability Inclusion
Network and CoP Members.
