Media Relations RFP Issued By City Of Orangeburg

SUBMISSION DEADLINE: September 13, 2024, 5:00pm, close of business

Questions may be submitted in written form no later than August 16, 2024, to:

RFP Contact Name: Theresa Williams

Contact Address: 979 Middleton Street

Telephone Number: 803.533.6000

Email Address: Theresa.williams@orangeburg.sc.us

PROJECT OBJECTIVE

To plan, coordinate and deliver public information and related services to media

and the public regarding activities, events and breaking news related to the City Of

Orangeburg. Delivery channels are to include (but not limited to) print, television,

radio and social media outlets.

PROJECT SCOPE AND SPECIFICATIONS

Marketing & Public Relations Duties

Performs marketing and public relations duties for the city, to include all city

officials: writes speeches as needed and coordinates the publication and

distribution of marketing, promotional and educational materials for city

department initiatives and activities, including newspaper articles and

advertisements, press releases, brochures, fliers, web and social media content, etc.

– Consults with department managers and administrators regarding program

goals and to gather information.

– Creates artwork, design and layout of materials; edits draft and approves final

designs.

– Manages, post and submit materials to website and media outlets.

Media & Public Relations Services

Create and implement a comprehensive media & public relations plan that aligns

with the city’s communication strategies and standard operating procedures.

Build and maintain relationships with media, arrange executive speaking

opportunities, and thought-leadership positioning.

Develop and maintain a targeted media list.

Cultivate and maintain relationships with reporters, editors and bookers at key

media publications, outlets and programs.

Proactively pursue positive stories and respond to inquiries across all forms of

media: broadcast, digital, podcasts, print, etc.

Develop and implement a crisis communication plan to support the city’s global

crisis communications strategy.

Provide medica training for executives and senior staff, as needed.

Primary Media Spokesperson

Serves as primary media spokesperson for the city, interacting directly with media

and advising staff on interactions.

Creates positive output and responses to negative media content to tell the city’s

story in a positive manner.

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