Fifteen Successful Travel PR & Travel Marketing Campaigns For Resorts

by EPR Staff · Published 2024-12-02 · Updated 2024-08-19

Successful travel PR and travel marketing campaigns for resorts often combine captivating visuals, unique experiences, and targeted messaging to attract and engage potential travelers.

Here are fifteen standout travel marketing campaigns that have effectively promoted resorts:

1. Marriott’s “The Room That Changed Everything”

Overview: Marriott launched a campaign highlighting the transformative experiences offered by its rooms and resorts.
Elements: The campaign featured compelling storytelling through video and social media, showcasing real guests’ experiences and luxurious accommodations.
Impact: Successfully drove bookings by emphasizing the unique, memorable moments guests could have.

2. Four Seasons’ “Four Seasons Private Retreats”

Overview: This campaign focused on luxury private retreats available at Four Seasons resorts.
Elements: Utilized high-quality imagery and video to highlight the exclusivity and personalized service of private retreats.
Impact: Attracted high-net-worth individuals seeking unique and secluded travel experiences.

3. Hilton’s “Hilton CleanStay”

Overview: In response to the COVID-19 pandemic, Hilton launched the “Hilton CleanStay” campaign to assure guests of their enhanced cleaning protocols.
Elements: The campaign used clear messaging, infographics, and video to communicate cleanliness and safety measures.
Impact: Reassured travelers and encouraged bookings by addressing health and safety concerns.

4. Sandals’ “Love Is All You Need”

Overview: Sandals Resorts launched this campaign to highlight its romantic getaways and all-inclusive packages.
Elements: The campaign included romantic imagery, testimonials, and special offers tailored to couples.
Impact: Increased bookings for honeymooners and couples by appealing to their desire for a romantic escape.

5. Club Med’s “Happy Free Time”

Overview: Club Med promoted its all-inclusive resorts with a campaign emphasizing relaxation and freedom from everyday stress.
Elements: Used vibrant visuals and engaging social media content to showcase the leisure and recreational activities available.
Impact: Attracted families and couples looking for a stress-free vacation experience.

6. Bora Bora’s “Bora Bora, It’s Just Different”

Overview: The tourism board of Bora Bora launched a campaign to promote the island’s unique beauty and luxury.
Elements: Featured breathtaking visuals, immersive videos, and influencer partnerships to capture the island’s allure.
Impact: Successfully positioned Bora Bora as a top luxury destination, driving interest and bookings.

7. Ritz-Carlton’s “Discover Ritz-Carlton”

Overview: Ritz-Carlton’s campaign focused on showcasing its luxury properties around the world.
Elements: High-end video production, detailed destination guides, and customer testimonials highlighted the brand’s luxury and service.
Impact: Enhanced brand perception and attracted affluent travelers seeking high-quality experiences.

8. Hyatt’s “Hyatt Has It All”

Overview: Hyatt Hotels and Resorts promoted their diverse offerings through the “Hyatt Has It All” campaign.
Elements: Emphasized the variety of experiences available at Hyatt resorts, including wellness, dining, and adventure.
Impact: Appealed to a broad audience by showcasing the range of amenities and experiences across their properties.

9. The Bahamas’ “It’s Better in The Bahamas”

Overview: The Bahamas tourism campaign highlighted the diverse attractions and experiences available in the islands.
Elements: Used vivid imagery, video ads, and influencer content to promote the natural beauty and cultural richness of The Bahamas.
Impact: Increased awareness and travel to The Bahamas by emphasizing its unique features and experiences.

10. Anantara’s “Unlocking the Secrets of Anantara”

Overview: Anantara Resorts launched this campaign to reveal the hidden gems and exclusive experiences offered at their resorts.
Elements: Focused on storytelling, with detailed blogs, videos, and social media content about unique activities and local culture.
Impact: Attracted travelers interested in discovering lesser-known destinations and experiences.

11. Kauai’s “The Garden Isle”

Overview: Kauai’s tourism campaign highlighted the island’s lush landscapes and natural beauty.
Elements: Utilized stunning aerial photography, engaging videos, and influencer partnerships to showcase Kauai’s scenic allure.
Impact: Positioned Kauai as a top destination for nature lovers and adventure seekers.

12. Aman’s “Aman Journeys”

Overview: Aman Resorts promoted its exclusive travel experiences through the “Aman Journeys” campaign.
Elements: Featured luxurious visuals, immersive storytelling, and bespoke travel packages tailored to high-end travelers.
Impact: Enhanced Aman’s reputation for luxury and exclusivity, attracting affluent guests.

13. Costa Rica’s “Pura Vida”

Overview: Costa Rica’s “Pura Vida” campaign emphasized the country’s relaxed lifestyle and natural beauty.
Elements: Used vibrant imagery, videos of outdoor adventures, and local culture to appeal to eco-tourists and adventure travelers.
Impact: Highlighted Costa Rica’s appeal as a destination for eco-friendly and adventure tourism.

14. JW Marriott’s “The JW Treatment”

Overview: JW Marriott showcased its premium guest experiences through “The JW Treatment” campaign.
Elements: Highlighted exceptional service, luxurious accommodations, and unique amenities through high-quality visuals and testimonials.
Impact: Attracted travelers looking for premium hospitality and sophisticated experiences.

15. Greece’s “Experience the Real Greece”

Overview: Greece’s tourism campaign aimed to showcase the authentic cultural and historical experiences available in the country.
Elements: Featured engaging content about historical sites, local cuisine, and cultural traditions through videos and social media.
Impact: Boosted interest in Greece by appealing to travelers seeking authentic cultural experiences.

These successful travel PR and travel marketing campaigns demonstrate the power of compelling visuals, targeted messaging, and strategic use of digital platforms. By focusing on unique selling points, leveraging influencers, and addressing specific traveler needs and desires, these campaigns have effectively attracted and engaged potential guests. Implementing similar strategies can help resorts and travel destinations create impactful marketing initiatives that drive bookings and build lasting connections with travelers.