Digital Marketing Successes In the Toothpaste World 

Here are 35 real-life digital marketing successes in the toothpaste industry.  In the CPG PR world, toothpaste sells, and these examples highlight innovative strategies and effective campaigns:

1. Hello Products – Built a strong presence with a focus on natural ingredients and eco-friendly packaging. They utilized Instagram influencers and engaged in user-generated content campaigns.
2. Tom’s of Maine – Leveraged transparency and sustainability in their marketing. They used social media to share their values and attract environmentally-conscious consumers.
3. Burt’s Bees – Used content marketing to highlight the natural ingredients in their toothpaste. Their blog and social media posts featured educational content about oral care and sustainability.
4. Charcoal Teeth Whitening – Emphasized the benefits of activated charcoal in their toothpaste through targeted Facebook ads and influencer partnerships.
5. Lumin – Marketed its premium toothpaste as part of a broader men’s grooming routine, using influencer reviews and targeted online ads.
6. Mouth Watchers – Promoted their unique antibacterial toothbrushes and toothpaste through engaging video content on YouTube and collaborations with dental professionals.
7. Boka – Focused on the science behind their toothpaste’s ingredients, leveraging educational content and partnerships with dental bloggers to build credibility.
8. Dr. Bright – Used a mix of SEO and influencer marketing to promote their eco-friendly, fluoride-free toothpaste. They also ran promotions on social media to drive traffic to their website.
9. David’s – Marketed its premium toothpaste with a focus on sustainability and luxury. They used targeted social media ads and influencer partnerships to reach a niche audience.
10. Parodontax – Ran educational campaigns about gum health, using informative videos and blog posts to engage users and build trust in their brand.
11. Snow Teeth Whitening – Utilized a strong influencer strategy, including high-profile endorsements and user-generated content, to promote their whitening toothpaste.
12. Active Wow – Used Instagram ads and influencer reviews to highlight the effectiveness of their activated charcoal toothpaste.
13. The Humble Co. – Focused on their mission-driven approach, using social media and content marketing to emphasize their commitment to oral health and sustainability.
14. Moon Oral Care – Partnered with lifestyle influencers and used visually appealing content on platforms like Instagram and TikTok to market their innovative toothpaste products.
15. HiSmile – Created viral TikTok videos and engaged in influencer partnerships to promote their teeth-whitening toothpaste, driving significant online buzz.
16. Dr. Collins – Utilized PPC advertising and SEO to target users searching for professional-grade toothpaste and dental care products.
17. Cocoon Apothecary – Leveraged the natural and organic appeal of their toothpaste through targeted content marketing and social media campaigns.
18. Sonicare – Ran successful digital campaigns focusing on their advanced toothpaste technology, using email marketing and targeted ads to reach tech-savvy consumers.
19. RADIUS – Emphasized their eco-friendly products through social media campaigns and partnerships with environmental bloggers and influencers.
20. Cali White – Used influencer marketing and customer reviews to promote their whitening toothpaste, focusing on before-and-after results.
21. Green Beaver – Marketed their natural toothpaste using educational content and eco-friendly messaging through social media and their website.
22. Zenith Dental – Engaged in content marketing with blog posts and videos that provide dental care tips, leveraging SEO to attract organic traffic.
23. Eco-Dent – Highlighted their commitment to natural ingredients through email marketing and targeted social media ads, appealing to health-conscious consumers.
24. OraWellness – Focused on holistic dental care through informative blog posts, YouTube videos, and engaging social media content.
25. Kirkland Signature – Used influencer reviews and detailed product comparisons in their digital campaigns to highlight the value and effectiveness of their toothpaste.
26. PerioBrite – Emphasized their therapeutic toothpaste benefits with educational content and testimonials on their website and social media channels.
27. Splat – Ran visually striking campaigns on social media, leveraging bold imagery and influencer partnerships to attract a younger audience.
28. Brightening Smile – Utilized email marketing campaigns to promote special offers and new product launches, driving direct sales through their website.
29. Oral Essentials – Used influencer endorsements and video content to showcase the benefits of their natural toothpaste, focusing on authenticity and quality.
30. Life Elements – Ran successful Facebook ad campaigns targeting specific demographics interested in natural health products.
31. Hello Mouthwash – Integrated their toothpaste marketing with a broader oral care routine, using engaging content on Instagram and YouTube.
32. TreeActiv – Leveraged the popularity of activated charcoal and natural ingredients through influencer marketing and educational blog content.
33. Nurture My Body – Focused on the organic and vegan aspects of their toothpaste through targeted ads and collaborations with health-conscious influencers.
34. Pure Smile – Created engaging video content demonstrating the effectiveness of their toothpaste, using YouTube ads and influencer partnerships.
35. Whitestrips – Utilized targeted Google Ads and Facebook campaigns to reach consumers looking for effective teeth-whitening solutions.

Digital marketing agencies work with many of these brands to build their presence, engage with their audience, and drive sales.