Downtown Ontario Improvement Association – Request for Proposals (RFP) for Social Media Coordinator Firm

Timeline:

RFP Release Date: November 12,2024

Proposal Submission Deadline: December 6,2024

Selection of Firm: January 6,2024

Project Start Date: January 7- January 10,2025

Submission:

Please submit proposals via email to socialmedia@downtownontario.org with the subject line “Social Media Coordinator Firm RFP – Downtown Ontario Improvement Association” no later than December 9,2024

Contact Information:

For questions regarding this RFP, please contact:

Ish Arias

Email: socialmedia@downtownontario.org:

The Downtown Ontario Improvement Association (DOIA) is seeking a qualified and experienced social media coordination firm to manage and grow our social media presence. As a public benefit corporation, our goal is to bring new life to the downtown area, supporting local businesses, engaging the community, and establishing downtown as a hub for events and community identity. The selected firm will work closely with our team to implement a comprehensive social media strategy to enhance engagement, drive growth, and strengthen our brand.

Scope of Work:

The selected firm will provide 80 hours of social media coordination services per month, with the following responsibilities:

1. Content Creation, Curation, and Design:

• Develop, schedule, and post content across key platforms (e.g., Instagram, Facebook, TikTok, X).
• Create and design graphics for marketing materials, social media campaigns, and other digital assets as requested.
• -Create and design monthly newsletters via constant contact to Downtown Stakeholders.
• Ensure content aligns with DOIA’s brand guidelines and tone.
• Curate relevant third-party content to keep our audience informed and engaged.

2. Community Engagement and Monitoring:

• Actively monitor and respond to comments, messages, and mentions in a timely, positive, and professional manner.
• Engage with followers and influencers to build community loyalty.
• Monitor trends, hashtags, and discussions for additional engagement opportunities.
• Attend events and create live social media content to enhance real-time engagement with our audience.

3. Campaign Development and Execution:

• Design and execute monthly campaigns to promote key DOIA initiatives, events, and new offerings.
• Work closely with DOIA’s team to align campaign goals with broader marketing strategies.
• Create and distribute engaging written or visual content, including e-newsletters, blog content, and web content updates.

4. Analytics and Reporting:

• Track and analyze social media performance metrics and provide monthly reports.
• Attend District Identity Committee and Board of Directors meetings to present analytic reports and provide strategic insights.
• Use interaction and visit data to optimize future marketing strategies and campaigns.

5. Strategic Consultation:

• Conduct weekly in person strategy meetings with DOIA’s team.
• Provide insights into social media trends and best practices to ensure DOIA remains competitive in the social landscape.

6. SEO and Website Management:

• Regularly update website content as needed.
• Monitor and update SEO to drive inbound traffic.
• Generate, implement, and oversee Google Ads to increase visibility.

7. Content Ownership and Handover:

• All content produced will be the property of DOIA.
• Content must be turned over to DOIA upon termination of this agreement or upon request