Scope: ECPAT International seeks proposals from qualified web development firms or individuals to redevelop its website to align with its strategic objectives. The redeveloped website will serve as a sectoral hub for information sharing, providing access to evidence, showcasing trends, and highlighting learning and the latest developments in the fight against the sexual exploitation of children while also being an engaging, user-friendly platform supporting ECPAT’s engagement, advocacy, campaigning, and fundraising efforts. The project will kick off in February 2025 and be delivered by the end of August 2025.
1. Discovery Phase:
a. Become familiar with the current website and limitations identified in previous bodies of discovery work
b. Engage with ECPAT to clarify any gaps in understanding around requirements, including audience segmentation and content priorities.
c. Provide recommendations for a structure that aligns with ECPAT’s strategic goals.
2. Design and Development:
a. Create a modern, visually engaging site that reflects ECPAT’s brand, built on either the NationBuilder or WordPress platform.
b. Design and structure the website to effectively present evidence, data, and information in an engaging and accessible manner, with a focus on revamping the majority of existing pages, including new text, improved flow, structure, and content.
c. Create 2 initial subpages for our key campaigns as identified in the Discovery phase.
d. Include a robust “resource finding” feature to facilitate easy access to evidence, reports, and other critical information.
e. Identify gaps in digital design elements that will require further production.
f. Develop the website on WordPress or NationBuilder, ensuring compatibility with ECPAT’s CRM.
g. Implement user-friendly navigation and responsive design for all devices.
h. Ensure accessibility compliance.
3. CRM Integration and Functionality:
a. If built on WordPress, ensure seamless integration with NationBuilder to streamline supporter acquisition and management.
b. Develop functionalities for petitions, event sign-ups, and donation forms.
c. Ensure SEO and analytics tracking capabilities.
4. Content Migration and Training:
a. Migrate selected existing content and ensure added content can be optimised for the updated structure.
b. Provide one recorded training session for ECPAT staff at handover on content management and basic troubleshooting.
5. Testing and Launch:
a. Conduct thorough testing to ensure functionality, performance, and security.
b. Launch the website by the end of August 2025, with ongoing ad hoc support for troubleshooting and optimisation post-launch.
Due Date: 7th February 2025.
Contact: Andrew Beaton andrewb@ecpat.org
https://ecpat.org/wp-content/uploads/2025/01/RfP_Website-Redevelopment-January-2025.pdf
