The Scope of Work is designed to guide vendors in preparing their proposals by detailing the critical aspects of the project, as well as the expectations for performance, resources, and reporting. All interested parties are encouraged to review the full scope thoroughly before submitting their proposals, to ensure alignment with the requirements and project goals.
Project Management The Consultant will manage and lead all aspects of the project and coordination of any subconsultants and all project activities, including meetings with staff and possible stakeholder groups. The Consultant will identify a project lead to act as the direct point of contact for City staff.
Throughout the project, the Consultant will be responsible for the following:
a. Brand, Vision, & Message Development: The firm selected will create a comprehensive brand strategy, including designing a logo that effectively communicates the identity of the City, tagline, color palette, typography, and other essential branding elements. The firm also will help the City with the creation of a vision statement aligning with the branding campaign. The design logo and messaging should allow for flexibility so that they may be used by all departments and for all programs and services.
b. Research: Research will be the basis for the development of a brand concept, creative elements and the overall brand initiative. The consultant will review strategies for the brand image and marketing campaign. In addition:
i.Identifying the key elements of the City of Mauldin.
ii.Analysis of creative elements such as tag lines, slogans, mottos, and creative designs.
iii.Measures that will be used to determine if the branding effort is successful.
iv.Host at minimum one workshop with Mauldin City Council.
c. Deliverables:
i.Templates for common needs, such as signage, brochures, webpage layout, PowerPoint, report covers, letterhead, business cards, etc.
ii.Create branding guidelines to ensure consistency in all communications and promotional efforts.
iii.Any optional services that may be provided and their associated costs.
d. Strategic brand implementation and engagement: Guide the implementation of Mauldin’s new brand identity and identify ongoing strategies for communicating, maintaining, and enhancing the brand’s value over the first three years following introduction.
i.Identify both short- and long-term strategies and tactics for communicating the new brand, including a timeline, utilizing a variety of communication tools.
ii.Provide guidance for the City of Mauldin’s team on how to implement and use the new brand.
iii.Assist with creating a roll-out plan for the brand launch, including community events, digital campaigns, and other promotional activities.
Due Date: February 13, 2025, at 10:00 AM
Contact: Cindy Miller cmiller@mauldincitysc.com
