Scope: Guild Hall seeks proposals from qualified marketing professionals to enhance our organization’s visibility and public awareness of our mission and programs, with special emphasis on the use of technology to increase participation and revenue.
• Increase public awareness of Guild Hall’s programming, service to the community, and institutional successes, improving visibility and engagement with residents and tourists.
• Implement technology-driven marketing (direct marketing, geolocational, etc.) for targeted demographics (new homebuyers for example).
• Target marketing and incentives to residents immediately surrounding Guild Hall.
• Implement tracking and increase conversions (attendance, followers, ticket purchases, memberships, donations, email list subscribers).
• Analyze best platforms for advertising that results in conversions.
• Strategize and recommend the most effective use of social media, increase followers, and explore trends in new media (Instagram, TikTok, etc.).
• Develop and implement campaigns utilizing Google Ads, Facebook/Meta Ads, and YouTube.
• Building on inclusivity and diversity among the audience, expand participation of younger individuals, families, Spanish-speaking communities, Tribal communities, and communities of color.
• Expand media coverage through targeted outreach and engagement.
• Enhance use of existing photo and video content photos/video content to tell the story of Guild Hall.
• Meet with Marketing Committee Chair and participate in Marketing Committee meetings.
• Participate in select team meetings, including staff meetings, marketing and program team meetings.
Due Date: February 10, 2025
Contact: Amy Kirwin akirwin@guildhall.org
