Scope: OOP, on behalf of Prince George’s County Government agencies is seeking contractors to provide Marketing and Media Services.
3.2 TYPE OF SERVICES
The Contractor shall provide the following services or supplies:
a. ART AND GRAPHIC DESIGN SERVICES
Services shall include commercial art (custom or stock), graphic design, and special effects that educate the public about Prince George’s County agencies and services. Contractors may be required to update, rewrite and/or edit materials and products. Types of services may include but are not limited to developing conceptual design and layouts, sketches, drawings, publication designs, and artwork, including electronic artwork.
b. PHOTOGRAPHY SERVICES
Services shall include photography services for advertisements and/or illustrations that will appear in articles, newsletters, and/or other vehicles. This may include black and white, color and digital photography. Types of services may include but are not limited to aerial photography, still photography and studio photography. Services may also include photo editing and high resolution scans.
c. FULL SERVICE MARKETING, MEDIA AND PUBLIC INFORMATION SERVICES
Services shall include the development of strategically targeted marketing tactics which may include media plans and creative multimedia execution of campaigns using the following types of services, but not limited to: radio, television, web site, commercial art/graphic design, photography, trade shows/exhibits, direct mail, market research, press and public relations, conference/events planning, and videotape and film production.
d. MARKET RESEARCH, MEDIA ANALYSIS AND RELATED SERVICES
Services shall include the review, revision, and/or development of customized strategic marketing plans that formulate short- and long- range goals to increase public awareness of Prince George’s County agencies, services and issues. Services shall also include the identification of the best target audience and working with the targeted audience to establish measurable marketing objectives, determine market trends and conditions, identify appropriate strategies and recommend tactics to meet those objectives. Types of services may include conducting focus groups, individual interviews, preparing/distributing surveys, and compiling/analyzing results.
e. PRESS AND PUBLIC RELATIONS
Services shall include providing customized media relations services, such as the development of media messages and strategies. Services shall also include recommendations of media sources for placement of campaigns and the development of media materials including but not limited to background materials, press releases, media alerts, speeches and presentations, and press kits. Services shall also include the execution of media programs that may include but are not limited to press conferences, distribution of press materials and scheduling broadcast and print interviews.
f. TRADE SHOWS/EXHIBITS, CONFERENCE AND EVENTS PLANNING SERVICES
Services shall include a wide range of activities in support of trade shows/exhibits and conference/events planning. These shall include making all necessary arrangements for conferences, seminars and trade shows/exhibits. Contractors may be required to conceptualize, design and produce trade show booths or exhibits and accompanying materials and provide event-marketing services that may include the following services: project management for shows/events, coordination/implementation of third party participation in events, support/implementation of audiovisual and information technology equipment for shows/events, video displays, music/sound effects, and electronic displays, preview set-up and dismantling booth, and shipping booth property to and from show site. Preconference planning includes but is not limited to topic identification, speaker and site selection, reservations for facilities, on-site meeting support and registration support, editorial services, automation and telecommunications support, design and editing productions, audio-visual equipment, mailing and other communication with attendees including pre/post meeting mailings, travel support and computer and database creation.
g. VIDEOTAPE AND FILM PRODUCTION SERVICES
Services shall include videotape and film production services in order to inform the public about the latest governmental services and/or issues. Videotape and film production includes but is not limited to writing, directing, shooting, arranging for talent, narration, music and sound effects, duplication, distribution, video scoring and editing. The required formats in which to shoot or duplicate may include but are not limited to 16 mm film, 35mm film, CD-ROM, DVD, and/or VHS. Locations may range from studios to live shows or events.
Contact: SAMIM SAFI AND LATANYA ADAMNS Office of Procurement 1400 McCormick Drive, Suite200 Largo, Maryland 20774 Phone: (301) 883-6400 e-mail:SupplySchedule@co.pg.md.us
