Scope: As the main destination marketing organization for Washington County, UT, the Greater Zion Convention & Tourism Office is seeking the services of a social media coordinator. The selected Contractor will work in conjunction with the Greater Zion marketing team, led by the Marketing Manager, Ed Aurrecoechea, to develop and implement a robust and comprehensive multi-channel social media strategy. The Greater Zion Convention & Tourism Office reserves the right to refuse any and all proposals.
The core functions of this contract position include:
1. Build and execute a flexible, strategy-aligned social media plan based on competitive research, platform trends, benchmarking, and audience targeting.
2. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that engages audiences, fosters collaboration, responds to interactions, and tags relevant individuals or organizations.
3. Set up, optimize, and maintain social media pages to elevate visibility and brand presence.
4. Moderate all user-generated content in alignment with brand tone and style guidelines. 5. Engage stakeholders and community through active social media interaction and community management.
6. Create and collaborate on editorial calendars and syndication schedules in Asana, aligning with an annual content roadmap while remaining nimble to changes.
7. Be proactive and flexible in cross-departmental collaboration, particularly with last-minute events or initiatives.
8. Capture and create content live on-site across events and activations.
9. Coordinate and manage photographer, videographer, and influencer partnerships.
10. Capture and create media assets (photo, video, graphic) and ensure delivery to Greater Zion media libraries.
KEY DELIVERABLES
1. Monthly Social Media Calendar: Follow the full-year content calendar in Asana and work with the Marketing Manager to build and maintain this plan. While the calendar provides structure, be prepared to adapt as last-minute events or priorities arise. Maintain flexibility while staying aligned with the overarching annual strategy.
2. Daily Posting: Publish consistent posts/stories on Facebook and Instagram under Greater Zion’s main identity, including sports-related and seasonal content. Occasionally support other Greater Zion social accounts.
3. Audience Engagement: Provide timely and comprehensive engagement on Facebook, Instagram, LinkedIn, and YouTube—comment replies, DMs, and moderation.
4. Original In-Market Content (7–12 posts/week): Focus on timely events, partner properties, local people, and regional attractions. Plan efficient production days to capture multiple pieces of content across platforms. Prioritize video formats, which tend to outperform stills.
5. YouTube Channel Management: Develop a strategic posting cadence using Asana’s calendar. Coordinate with the Marketing Manager and Webmaster for long-form video opportunities (e.g., testimonial-based content). Manage all aspects of pre-production (calls, permits, collaborators).
6. Performance Reporting: Submit bi-weekly performance reports to help track progress, guide content planning, and optimize strategy. Participate in weekly Monday marketing meetings to align efforts, share insights, and identify areas of opportunity or adjustment. Reports must include:
○ Social media metrics with week/month/year comparisons
○ Recommendations (what to stop, start, continue)
○ Content performance highlights
○ Breakdown of all content created (videos/photos/live coverage)
7. Asset Management: Upload content to the shared Dropbox. Organize for easy access and future re-use for seasonal promotions or event campaigns.
8. Live Event Coverage: Attend and/or coordinate timely coverage of events, activities, and press-worthy moments.
9. Content Requests: Use Asana to communicate content needs with team members in a clear and timely manner.
10. Team Collaboration: Attend weekly team meetings, and contribute to brand-building initiatives, campaigns, and cross-channel marketing efforts.
11. Content Tools and Creative Resources: Use Claude.ai or similar tools for writing and editing. Drone license (Part 107) preferred. Familiarity with Artlist and AI-generated voiceover tools is a plus. Must demonstrate excellent writing and editing skills for text, photo, and video.
Due Date: May 22, 2025 at 4pm MT
Contact: Greater Zion Convention & Tourism Office 111 E. Tabernacle Street St. George, UT 84770 (435) 301-7400
