Scope: To help facilitate the branding and marketing initiatives, the Town of Gray is seeking qualified professional marketing, branding, and multimedia communications services, including but not limited to brand development and management; marketing strategy; digital content design and development; and public communication. This will include developing and providing a variety of promotional, publicity, and public communication content consistent with specifications set forth by the Town.
Branding and marketing initiatives include:
A. Brand Style Guide: Craft an authentic message that resonates with residents and is reflective of Gray’s values and identity. Using community insight, develop comprehensive style guide standards that ensure consistent use of logos, fonts and colors based on formatting needs. Specifications within the style guide will also outline opportunities for future usage based on collateral needs.
B. Strategy: Develop a marketing plan focused on achieving the Town’s marketing goals including support for business attraction and retention; promoting Gray’s village, existing business community, recreational programs, and assets; and other initiatives that may be developed.
C. Marketing and Community Relations: Provide graphic design and content development support for digital, print, and collateral materials for Town usage. Assist in the development of community relations resources and strategies to enhance the Town’s transparency and public communications.
D. Branding: Provide advice and recommendations for Town-wide marketing strategies and brand advancement. E. Digital: Provide digital content development assistance as needed.
Due Date: Wednesday, June 11, 2025, at 12:00 PM
Contact: Denise M. Clavette dclavette@graymaine.org
