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Using Public Relations to Help Build your Brand

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There are many important factors which allow companies to use public relations to build their brand. Using every bit of information to their advantage is the responsibility of any public relations professionals who is trying to make sure that the company reaches the next level. This means that research is necessary into every area of connecting with the public including the part of the demographics that has been alienated or has chosen to utilize another service provider. The most obvious thing to do is to connect with the target demographic based on what they need and to price products and services affordably.

Utilization Of Statistical Evidence

People like statistics. Statistics provided factual evidence of claims by companies make consumers more likely to spend their money with an organization. This means that the research must be completed regarding the most popular products and services offered by an organization. When this information is placed into advertising as well as the customer satisfaction and retention rates, business owners will see an increase in their profitability. Building a brand based on their reputation of satisfying customers is one of the easiest ways to make money quickly and affordably. Looking into the customer satisfaction rate for a business is essential to establishing marketplace credibility for any brand.

Make Sure Marketing Factors An Emotional Connection

Emotional connection with advertising is one of the main reasons that people choose to purchase products or services. Research must be done into the emotions which are part of the decision-making process for the target audience. Creating marketing campaigns which allow for the development of the emotion of connections with a product or service will make it easier to have a long-term relationship with the majority of the customer base. Do we market research regarding which emotions can tell people to purchase items on an emotional level can be one of the most valuable aspects of research for a branding department. Making individuals feel a certain way will help them to transition into becoming consistent paying customers.

Utilize Staff Information

One of the most valuable assets than the business hasn’t building their brand is that viewpoint of their staff. This is because these individuals are the ones that are representing the product or service that is being marketed. When the staff has a vested interest in which a service is presented, they will be more likely, creative solutions to building brand for a company that they believe is going to provide them with job security for the future. No more invested the employees are the user will be to market products or services.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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