Sound Transit Issues Media Monitoring RFP

Sound Transit is requesting Proposals from interested firms to provide streamlined media monitoring services that can combine print/online media outlets and broadcast media outlets for Sound Transit’s Media Relations and Public Information (MRPI) Division. Media monitoring services have become more sophisticated in recent years, providing the potential for Sound Transit to better capture and analyze the volume and sentiment of what numerous media outlets are reporting in real time over a 24x7news cycle. Media monitoring software provides clients with up-to-date feeds of content and activity notifications from a selection of media channels.

Sound Transit’s Media Relations and Public Information Division uses these tools to follow media channels relevant to the agency, as well as partner agencies and the various governments we work with. Media monitoring services allow Sound Transit staff to track any mentions by a media outlets including social media, blogs, online news and broadcast news organizations.

Scope of Work:

1. Media Monitoring Service Capabilities and Features
2. The media monitoring service/system must be able to integrate a platform that monitors all forms of news media, including online/print, broadcast television and broadcast radio as part of a basic package.
3. The media monitoring service/system must have the ability to share broadcast coverage via email “newsletter” reports, across social media platforms, Sound Transit’s intranet “news ticker”, ST Blog, etc.
4. The media monitoring service/system must be able to target specific keywords, mentions or topics and customize feeds.
5. The media monitoring service system must be able to provide user(s) with relevant updates and alerts based on selected feeds.
6. The media monitoring service system must be able to collect and store links to selected news articles/broadcast segments for future reference or sharing via email.
7. The media monitoring service system must be able to analyze data sets and findings with reporting features such as number and frequency of specific posts, impact on agency, etc.
8. The media monitoring service/system must be able to organize daily news clips in email or online newsletter form.
9. The media monitoring service/system must be able to categorize and analyze news coverage for daily, weekly, monthly and quarterly reporting.

Performance Requirements

1. The media monitoring service must allow users to create reports, including the ability to generate daily “news clips” via email or through online links.
2. The media monitoring services must have the ability to generate charts and graphs that demonstrate key observations, themes and trends to compile both quantitative and qualitative metrics.
3. Reports must be shareable with other users or team members who are not registered users.
4. Must have clickable graphics on data points to reveal the news story headlines/hotlinks behind the data.
5. Must have Email alerts that are customizable to allow user to select important mentions and search terms, allow user to choose the time of the day for delivery, send text alerts along with email alerts.
6. The media monitoring service system must provide the number of US news sources and break out the number of Washington State news outlets if possible.

Due Date: 

September 9, 2017 to:

Attn. Ginny Justiniano, Contracts Specialist
Sound Transit Procurement and Contracts Division
401 South Jackson Street
Seattle, Washington 98104-2826