Massasoit Community College Issues Advertising RFP

Purpose:

Massasoit Community College invites bids from qualified vendors to provide and manage advertising, which may include: display and digital; radio; television; cable; web; outdoor; and transit advertising. The contract resulting from this bid is expected to begin in July 2018 and extend through June 30, 2019, renewable for two one-year periods.

Scope of Work:

1. Demonstrated expertise in recommendations for a targeted online strategy across broad demographics as central component to campaign.
2. Provide strategic and engaging creative concepts supporting college objectives and branding. Explain and showcase agency capabilities.
3. Provide regular reporting, including an annual campaign schedule, monthly budget expenditures across all mediums, and individual campaign reports including analysis. Advice on higher education and marketing strategy trends will be expected throughout the life of the contract. At the close of each semester, agency must supply comprehensive marketing summary reports {three per year).
4. Agency must be able to execute media buys that include broadcast television, digital display and programmatic advertising, streaming radio, local daily and regional newspapers, outdoor, and transit. Additionally, agency must demonstrate knowledge of the region/service area and possess understanding of targeted demographics to support strategic campaign goals.
5. Creative services may be required, either directly or through a third party. Agency is asked to demonstrate examples of graphic design and copywriting across a variety of platforms.
6. List the advantages of working with your agency over the competition in the market place. What are your core competencies?
7. Given the requirements described in “Statement of Work,” provide a list of services and rates for each category that your company is able to provide. Describe your billing process and procedure (e.g., How do you track work completed, and how does that translate to your billing process?). Please include rates for creative services and production where necessary.
8. Agency must be able to provide professional quality photography and video services, including on-location shoots and final-production, either directly or through a third party, and will serve as the primary contact to any vendors utilized. All photography and video footage will become property of Massasoit Community College and shall be provided for the College’s use (including all outtakes and b-roll).
9. Bidders shall demonstrate a commitment to enhancing the brand awareness of Massasoit Community College to prospective students, enrolled students, alumni, donors, additional stakeholders, and the greater-Brockton area, extending to Canton and Middleborough.
10. Bidders should exhibit commitment to maximizing available marketing and advertising opportunities as they become available.

Due Date:

March 16th, 2018

Address:

Massasoit Community College,

Purchasing Office,

One Massasoit Blvd.,

Brockton, MA 02302

Zimmerman PR & Advertising does both PR and ads.