ADVERTISING RFP ISSUED BY THOROUGHBRED INDUSTRY
The NYS Breeding Fund has helped shape New York’s thoroughbred industry since it was
established by statute in 1973, and the Fund’s breeding incentive program has grown and
adapted over the years to become the benchmark of thoroughbred programs around the world.
The NYS Breeding Fund is a public benefit corporation that oversees the registration process for
foals and stallions, and annually distributes approximately $18 million incentives in the form of
breeder, owner and stallion owner awards, and an additional $1.78 million in purse enrichment.
The NYS Breeding Fund’s mission statement is “To promote by monetary incentives the
responsible breeding of quality Thoroughbred racehorses in keeping with the founding
legislation to preserve New York’s irreplaceable farmland.” The Fund is committed to
maintaining the highest standards in the industry, with the goal of ensuring a steady supply of
fresh, competitive horses for each of New York’s tracks and, consistent with its mission, to
promote the responsible breeding of quality thoroughbreds.
The NYS Breeding Fund is governed by a Board of Directors who are either appointed by the
Governor of the State of New York or who serve on the Board by virtue of their official duties in
State government. The Fund operates through an executive director and staff and maintains an
office in Schenectady, New York.
SCOPE OF SERVICES
In the event the Board of Directors of the NYS Thoroughbred Breeding Fund elects to seek bids
from qualified promotional and advertising organizations to perform promotional services for the
Fund beginning in January 2023, the provider shall work on behalf of the Fund to arrange,
structure, staff and implement a wide variety of promotional service and lobbying support for
measures promoting the thoroughbred breeding and racing industries in NYS, such as:
Publication and dissemination of information relating to the thoroughbred industry in
New York State, such as the publication and distribution of industry brochures,
directories, and a monthly newsletter, resulting in The Fund being able to access the top
1,000 breeding stakeholders
Sponsorship of New York-bred championship awards and New York-bred stakes
Sponsorship and promotion of New York-bred showcase days
Maintenance of outreach programs at New York racetracks and breeding farms
Development and management of a promotional website with prominent links or portals
to the Fund’s website (www.nybreds.com)
Management of social media content promoting New York-breds
Promotion of New York-breds in industry publications and other advertising media
Sponsorship of meetings, receptions, seminars and farm tours for potential or current
Publication of the annual stallion roster magazine
Establishment of a relationship with a registered NY lobbying firm such that the provider
can keep the Fund up to date on proposed legislation and other items that could affect the
Fund and the racing and breeding industries in NYS
INSTRUCTIONS AND INQUIRIES
In responding to this RFI, please respond to all of the questions posed and submit your
organization’s response to the NYS Thoroughbred Breeding Fund’s Executive Director Tracy
Egan at firstname.lastname@example.org. Please be advised that in order to be considered, responses must
be submitted on or prior to the submission date.
Please submit any questions related to this RFI to Ms. Egan at the above email address. Please do
not submit questions by telephone or by any other means.
RESPONSES DUE Thursday, June 9, 2022 (EOD)