ADVERTISING RFP ISSUED BY TORONTO TRANSIT COMMISSION
Submit by email to: Bonfire Portal Link: https://ttc.bonfirehub.ca/opportunities/60377
DEADLINE: 10:00 a.m. on December 8, 2022
TTC Scope of Work
Purpose:
To determine the feasibility for a third party to retrofit existing subway tunnel assets through a
revenue sharing concession agreement to generate new and incremental revenue for the TTC.
Such concession will grant rights for the turn-key installation, operation, and ongoing
maintenance of in-tunnel media throughout the tunnels of the TTC system.
Definition:
In-tunnel media is an emerging and rapidly growing, highly effective and impactful Digital Out of
Home (“DOOH”) media segment that is defined by the following key characteristics:
- Media technology that is installed on a subway tunnel wall beyond station limits where trains are in motion.
- Media technology that is connected to a centralized control computer, remotely located that monitors, loads, and schedules content.
- Media technology that utilizes the motion of passing trains to create animation.
- Media technology that is specifically designed, engineered and manufactured for the subway tunnel environment.
- In-tunnel media displays are not:
- installed within TTC stations, nor are they installed on or in rolling stock.
- repurposed third party flat panel displays.
Key requirements:
- a qualified company to install and operate proven in-tunnel media systems that are
- capable of displaying full motive videos for the purpose of displaying advertising content.
- Qualification includes a period of operations (minimum time in business)
- Evidence of access to in-tunnel media technology in operation in other markets.
- Qualified company must provide evidence of the capability to supply, install, operate, and maintain, turn-key in-tunnel media.
- Evidence in the form of proof of operations/agreements with other transit and/or
- similar sized organizations in at least one/two locations/countries.
- Evidence of operation an in-tunnel media enterprise.
- Evidence of capabilities to sell the advertising on the in-tunnel systems once installed and operational.
- The qualified company will be responsible for the turn-key delivery, the complete
- management and maintenance of all hardware installations and software for the
- operation of all in-tunnel systems installed.
- All costs in relation to the installation, operation and maintenance are the responsibility of the company.
- The installation must include all costs associated with private data connection
- and approved tunnel wall mounting methods.
- The turn-key systems must be independent of any TTC data or communication systems,
- evidence provided that installation will not cause any electromagnetic or radio frequency (“RF”) interference to TTC systems.
- Certifications such as: CE, FCC, IP65 rating or better, Photobiological safety, etc. are required.
- The company will be required to provide a fully elaborated installation plan for approval by TTC.
TTC Scope of Work
- All engineering documentation must be stamped by an approved Ontario engineer. All permits are the responsibility of the company.
- All TTC safety and regulatory guidelines must be met or exceeded, including any specific tunnel access regulations or policies.
- Clearly demonstrate that the installation does not intrude on the operating safety envelope of the trains.
- All mounting hardware is designed and engineered to exceed the loads of the environment.
- Installation must not interfere with escape routes, including sightlines for escape route lighting and other signage within the tunnel.
- All subcontractors or tunnel attending personnel must meet TTC safety training standards.
- All installation work to occur on non-revenue hours. At the sole discretion of TTC, provide single track traffic management to extend the installation time window.
- TTC reserves the right to contribute in in-tunnel media installation location planning and strategy discussions.
Technology characteristics
- The selected in-tunnel technology must be capable of High resolution (2.0 mm pixel pitch, 512 line), high frame rate (36 fps), speed adaptive
- display of multi-format motion video to passengers on the train.
- Scheduling, loading, auditing of all in-tunnel displays from within a secure network environment.
- Minimal (twice yearly) in-tunnel maintenance requirements.
- Sensing the speed and syncing the display with passing trains independent of TTC systems
- In-tunnel display control that: only illuminates windows after the driver’s compartment;
- prevents illumination of a passing train on the opposite track in a dual track tunnel; operates in low power (dark display) mode when there is not a passing train.
- Any installed hardware in the tunnel must exceed IP65 standard.
- All cables used in the tunnel must meet TTC specifications (Low Smoke Zero Halogen etc.) and be metal jacket shielded.
