Title: Advertising Services
RFP 26-007-30
Scope: The purpose of this solicitation is to establish contracts for broadcast and digital advertising services to support the goals of both the Vail School District’s Human Resources and Communications Departments. The District seeks qualified vendors capable of providing a comprehensive range of advertising services to support ongoing and future campaigns.
The scope of work is intended to provide the District with flexibility to utilize contracted Offerors for a range of advertising initiatives as needs arise. Accordingly, specific services, deliverables, and volumes are not pre-defined in this solicitation. Services will be requested on an as-needed basis, in alignment with the District’s evolving campaign objectives and priorities. No volume is implied or guaranteed, The District intends to award contracts to the fewest number of Offerors necessary to effectively meet these requirements.
Media Placement & Buying
•Traditional radio
•Television (local and regional)
•Streaming platforms (audio such as podcasts/Spotify, video such as Netflix/Amazon)
•Digital web advertising (Google sponsored posts, geotargeting, etc.)
•Bilingual/Spanish-language stations and outlets
•Negotiating airtime, scheduling spots, and managing ad placement schedules
Campaign Execution & Support
•Ability to work with multiple District departments with separate timelines and campaign objectives
•Flexibility to run multiple campaigns simultaneously or at different times of the year
•Capability to deliver rapid turnaround for time-sensitive campaigns
Reporting & Analytics
•Placement verification (proof of airing/streaming, play logs, schedules, etc.)
•Audience reach and impressions
•Campaign performance summaries
•Regular monthly and campaign-end reporting; with recommendations based on outcomes
Project-Based Work
•Services will be requested on an as-needed basis; there is no guaranteed volume
•The District will issue blanket purchase orders under the awarded contract(s)
•Vendors must provide quotes for each project (advertising period) based on established contract rates
General Requirements
•Compliance with all applicable Federal Communications Commission (FCC) and advertising standards
•Ability to provide the District with final copies of all produced content (if content is vendor-produced)
•Clear communication with District departments regarding timelines, deliverables, and approvals
Additional Services
While the District primarily develops its own marketing materials, Offerors are welcome to include information on available professional creative services as part of their proposal. These services may include, but are not limited to:
•Concept development and campaign planning
•Script writing and editing
•Voiceover talent and recording
•Video production, including filming, editing, and graphics
•Audio production for radio and streaming platforms
•Bilingual/Spanish-language production options
Due Date: September 25, 2025 2:00 pm local time
Contact: Tori Gamble gamblet@vailschooldistrict.org
