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Amusement Park Digital Marketing Campaigns

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Digital marketing agencies work in many sectors – including various amusement parks – here are some of the best ideas:

  1. Disneyland’s Virtual Queue System: Disneyland’s app features a virtual queue system allowing guests to reserve spots for popular rides, reducing wait times and enhancing the guest experience.
  2. Universal Studios’ “Wizarding World” App: Universal Studios created an app for “The Wizarding World of Harry Potter,” featuring interactive maps, ride wait times, and exclusive content.
  3. Six Flags’ Social Media Contests: Six Flags frequently runs social media contests on Instagram and Facebook, encouraging users to share their photos and tag the park for a chance to win tickets.
  4. Cedar Point’s “Coaster Cams”: Cedar Point uses live cameras to stream footage of their roller coasters in action, engaging fans and giving potential visitors a taste of the thrills.
  5. Busch Gardens’ Facebook Live Events: Busch Gardens hosts Facebook Live events showcasing new attractions, special events, and behind-the-scenes content.
  6. Legoland’s YouTube Channel: Legoland’s YouTube channel features ride POVs, building tips, and family-friendly content to attract visitors and showcase the park’s attractions.
  7. SeaWorld’s Instagram Stories: SeaWorld uses Instagram Stories to share real-time updates, special events, and cute animal content, keeping their audience engaged and informed.
  8. Disney World’s My Disney Experience App: This app allows guests to plan their visit, including dining reservations, FastPass selections, and real-time ride wait times.
  9. Knott’s Berry Farm’s Email Campaigns: Knott’s Berry Farm uses targeted email campaigns to notify subscribers about upcoming events, seasonal promotions, and special offers.
  10. Alton Towers’ Interactive Website: Alton Towers features an interactive website with virtual ride experiences, detailed attraction descriptions, and online ticket booking.
  11. EPCOT’s Social Media Engagement: EPCOT engages with its audience on social media through interactive posts about its festivals, new attractions, and exclusive merchandise.
  12. Hersheypark’s Interactive Social Media Posts: Hersheypark frequently posts interactive content like polls and quizzes on Facebook and Instagram to engage with fans.
  13. Tokyo Disneyland’s Augmented Reality App: Tokyo Disneyland uses AR in their app to create immersive experiences and interactive elements throughout the park.
  14. Europa Park’s Snapchat Geofilters: Europa Park offers custom Snapchat geofilters for visitors to use while at the park, enhancing their social media posts.
  15. Carowinds’ Influencer Collaborations: Carowinds partners with local influencers to promote their attractions and special events through engaging content on Instagram and YouTube.
  16. Adventureland’s Customer Reviews: Adventureland actively showcases positive customer reviews and testimonials on their website and social media platforms.
  17. Dorney Park’s Targeted Google Ads: Dorney Park uses Google Ads to target potential visitors searching for amusement park activities and family fun.
  18. Holiday World’s Interactive Park Map: Holiday World features an interactive map on their website, helping guests plan their visit and find attractions.
  19. Kings Island’s Themed Merchandise: Kings Island promotes exclusive themed merchandise through their online store and social media channels.
  20. Puy du Fou’s Email Marketing for Special Events: Puy du Fou uses email marketing to promote their spectacular shows and historical reenactments.
  21. Schlitterbahn’s Online Booking Offers: Schlitterbahn provides exclusive online booking discounts and special packages to attract visitors.
  22. Bush Gardens Williamsburg’s TikTok Content: Busch Gardens Williamsburg shares engaging TikTok videos featuring park highlights, staff fun, and special events.
  23. Legoland California’s Facebook Ads: Legoland California uses Facebook Ads to target families and promote special events and seasonal offers.
  24. Thorpe Park’s Virtual Reality Rides: Thorpe Park uses VR technology in their rides and promotes these experiences through digital marketing channels.
  25. Efteling’s Themed Social Media Campaigns: Efteling creates themed social media campaigns around their seasonal events and new attractions.
  26. ZDT’s Amusement Park Blog: ZDT’s amusement park blog provides in-depth articles about park history, new features, and visitor tips.
  27. Fasouri Waterpark’s Instagram Reels: Fasouri Waterpark uses Instagram Reels to share short, engaging videos showcasing their water slides and attractions.
  28. Busch Gardens Tampa’s Loyalty Program: Busch Gardens Tampa promotes their digital loyalty program through email and social media, offering perks and discounts to repeat visitors.
  29. Dollywood’s Online Ticketing and Reservations: Dollywood offers convenient online ticketing and reservations, and promotes these options through targeted digital ads and social media.
  30. Silver Dollar City’s Interactive Contests: Silver Dollar City runs interactive contests on social media, encouraging fans to share their favorite park memories and win prizes.

These examples highlight how amusement parks effectively use various digital marketing strategies to engage with their audiences, promote their attractions, and drive attendance.Ronn Torossian founded 5wpr, a leading PR firm.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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