Arkansas Tech University Issues Marketing and Advertising RFP

Arkansas Tech University Issues Marketing and Advertising RFP

Purpose:

Arkansas Tech University is seeking sealed proposals from qualified firms to provide marketing and advertising services focused on student recruitment and brand awareness. Arkansas Tech University seeks to engage an agency who will collaborate with the Office of University Marketing and Communication to assist in raising the stature and reputation of the university through media buying.

This Request for Proposals (RFP) outlines basic requirements for services to be provided. Arkansas Tech University is the client and makes no guarantee as to the number and size of projects, which may be awarded under this proposal. Arkansas Tech University’s Office of University Marketing and Communication will be the firm’s point of contact throughout the contract and will coordinate the professional services required of the firm. The term for the agreement will be one (1) year with an option to renew for three (3) additional one-year terms if mutually agreed upon by Arkansas Tech University and the firm.

The capabilities and attributes being sought include:

  • Media-buying expertise, including traditional and digital mediums.
  • Experience utilizing paid search and SEO to impact awareness of client.
  • A proven track record in developing and executing multi-media marketing campaigns, preferably including experience at the higher-education level.

Background:

Arkansas Tech is a state supported, SREB four-year level III, liberal arts institution; the third-largest in the state with an enrollment close to 12,000 students. The Russellville campus, located in the scenic Arkansas River Valley between the Ozark and Ouachita Mountains, is just one hour from the capital city of Little Rock. Offering over 100 undergraduate and more than 25 graduate degree programs across seven academic colleges and two campuses, Arkansas Tech strives to provide a solid educational foundation for life-long learning to a diverse community.

Arkansas Tech University-Ozark Campus is the regional provider for technical and career education, offering more than 25 programs with a variety of industry specific options, as well as certificates of proficiency, technical certificates, associate degrees and general education coursework.

Arkansas Tech University is dedicated to student success, access, and excellence as a responsive campus community providing opportunities for progressive intellectual development and civic engagement. Embracing and expanding upon its technological traditions, Tech inspires and empowers members of the community to achieve their goals while striving for the betterment of Arkansas, the nation, and the world.

Arkansas Tech University is grouped into the 56th market in terms of media market size across the United States.

Scope of Work:

Arkansas Tech University is seeking sealed proposals from qualified firms to provide marketing and advertising services focused on student recruitment and brand awareness. Arkansas Tech University seeks to engage an agency who will collaborate with the Office of University Marketing and Communication to assist in raising the stature and reputation of the university through media buying.

The capabilities and attributes being sought include:

  • Media-buying expertise, including traditional and digital mediums.
  • Experience utilizing paid search and SEO to impact awareness of client.
  • A proven track record in developing and executing multi-media marketing campaigns, preferably including experience at the higher-education level.

Due Date:

June 15th

Address:

Procurement Office

Young Building, Suite 101

203 West O Street

Russellville, AR 72801

Attn: Jessica Holloway, APO, Director

RFP 17-033

Ruder Finn and Hunter PR have education experience.

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