In the digital age, consumers have access to vast amounts of information and choices. That’s why authenticity has emerged as a crucial factor in the buying journey. Consumers seek genuine experiences, transparent communication, and trustworthy interactions with brands. Authenticity has a big role in the buying journey which is something
OpenAI’s ChatGPT, launched in November 2022, took the internet by storm, and recently, Google entered the market with its own AI-powered chatbot, Bard. While both tools share similar functions, there are key differences between them that set them apart. However, it’s important to remember that the future of AI in
B2B companies often face challenges in retaining customers due to the complex nature of their products and services. While acquiring new customers is essential for growth, nurturing existing ones is equally important. Customer nurturing refers to building long-term relationships with customers and engaging with them at every stage of their
Press releases are a powerful tool for businesses to communicate with the media and the public. However, not all business announcements warrant a press release. In order to use press releases effectively, it’s important to understand when they are appropriate and when they are not. Product launches One of the most common
Crises can strike at any moment, causing major damage to a company’s reputation and finances. In these situations, it’s up to the PR professionals to respond quickly and effectively. Their main responsibility is to manage communication and uphold the brand’s image. Developing a crisis management plan To communicate during a
Top PR Firms in New York With so many businesses and companies headquartered in NY, it is no surprise there are many PR firms in New York. The plethora of options can be overwhelming and it can seem difficult to find the right company to help create and execute a
Finding a DC PR Firm Washington DC is home to countless PR agencies, many catering to the numerous government, nonprofit, and think tank companies that are located in DC. Many cater to a broad spectrum of industries and serve clients with various budgets and project sizes. Everything PR has put
Finding a PR Firm in Boston PR agencies are widely spread around Boston, Massachusetts. Boston has emerged as a center for innovation, culture, and education. Many colleges and universities, including Harvard and MIT, are located in Boston, which also serves as a hub for government, banking, technology, and scientific research,
A successful TV show requires talented artists and interesting scenarios. It also requires a marketing campaign that can help it to stand out and draw the attention of the public. Marketing a TV show is a very competitive form of marketing. To build a solid base of viewers who will
Interview With Austin Rotter, a digital branding and media relations expert with over 12 years of experience working with a number of clients ranging from innovative startups to hypergrowth brands and everything in between. With the first half of 2022 in the books, it’s time to turn your attention to the rest of the
